Industry Update
Supplier News 7 September 2016

Lodging Interactive Drives Direct Bookings with Fully Managed Live Chat Service for Hotels & Resorts

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Loding interactive

Lodging Interactive, the leading digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the rollout of CoMMingle Live ChatSM the hospitality industry's first real time, fully managed live chat service for hotels and resorts. The industry launch follows a six-month BETA test and the hiring of a dedicated team of in-house, US based CoMMingle Live Chat agents.

"CoMMingle Live Chat enables properties to offer website customer service and to assist consumers with real-time online direct sales support at the time of booking intent," stated Mr. DJ Vallauri, Lodging Interactive's President and CEO. "CoMMingle Live Chat combines the latest in live chat technologies with our US based live chat agents to assist potential guests in making reservations on the hotel's website."

While Live Chat technology is not new, it is increasingly becoming the preferred hotel website communications vehicle for consumers seeking additional information missing from hotel websites. With the ubiquity of responsive hotel websites and fast mobile broadband Live Chat services provide hotels with the ability to provide customer service and assisted sales support via their websites, where there currently is none.

"CoMMingle Live Chat enables us to provide the highest level of customer service even before our guests arrive," said Ed Reagoso, General Manager of the Wilshire Grand Hotel. "I've been amazed at the level of customer engagement CoMMingle Live Chat has been able to achieve which helps us build long term loyalty and book more business."

"CoMMingle Live Chat enables conversational commerce" added Mr. Vallauri. "It's not about the technology so much, but rather the 'human-to-human' connection and engagement. Consumers booking online hotel rooms don't want to deal with bot technology or artificial intelligence, they want hospitality…a human connection and this is what CoMMingle Live Chat delivers."

The CoMMingle Live Chat service is available for hotels seven days a week and is priced on a low monthly subscription fee. Unlike a call center environment CoMMingle Live Chat agents are dedicated to small number of hotels which allows each agent to fully know the properties they're managing. The result is an efficient and seamless experience for the consumer every time.

CoMMingle Live Chat service benefits for hotels:

  • Real-time customer engagement throughout the booking process
  • Provides conversational commerce while assisting in the booking process
  • Increase in direct bookings and event RFP submissions
  • Reduces negative reviews/comments posted to TripAdvisor & OTA sites
  • Crisis alert escalation to property as needed
  • Offers true market differentiation within competitive set
  • Unlimited live agent fully managed chats for low monthly fee
  • 100% mobile enabled
  • 100% US based live chat agents, employed by Lodging Interactive

Getting started with CoMMingle Live Chat is easy and implementation only requires a small snippet of code be added to the hotel website. For more information please visit:

About Lodging Interactive and Commingle:Engage

Since 2001 Lodging Interactive has been a leading provider of digital marketing services to the hospitality industry. Lodging Interactive is the parent company of commingle:engage, the Company's social media marketing and reputation management division which serves hundreds of hotels, restaurants, spas, and management companies.

The Company developed the hospitality industry's first Facebook Messenger based RFPAssist Group Lead Sales System designed to drive hotel group and event business.

Additionally, the Company provides subscription-based website development and digital marketing services through its HotelSiteXPRESS offering. The service is based on a 'pay-as-you-go' model and requires no capital investment on the part of the hotel.

Lodging Interactive is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards have recognized Lodging Interactive as an industry leader.

The Company's Founder, President & CEO, DJ Vallauri, formerly served on the Board of Directors of HSMAI's New York Chapter and is a Agency Council contributor.

For more information, please contact [email protected], 877-291-4411 ext. 704 or visit the company's website at

DJ Vallauri
President & Founder
Fax: +1 877 833 7375
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