Generator Announces North American Expansion Plans, Appoints Vice President of Development
Award-winning, design and experience-led hostel group Generator today announces the appointment of Michelle Flagg as Vice President of Development for North America as the Group looks to build on its first US opening in Miami, scheduled for 2017.
Prior to WeWork, Michelle acquired and developed lifestyle hotel properties for New York-based Chelsea Hotels and was a member of the Lodging Investment Banking Group at Cantor Fitzgerald. Michelle is a graduate of Brown University, where she studied architecture and sustainable design, and is a regular guest speaker at real estate events for current students and alumni.
Fredrik Korallus, CEO of Generator said:
"Michelle's appointment is a strong signal of our commitment to accelerate growth in North America. There is a clear gap for a brand such as Generator, which meets the needs of the Millennial and Gen Z consumer with its strong emphasis on design, high energy events and exciting bars and restaurant concepts. Michelle is ideally suited to lead the charge to expand our exciting concept in the North American market.
"Our first opening in the US next year follows on from the recent growth and fantastic success of the brand in Europe. We have delivered strong growth over the past few years with four new assets opening in the last 18 months alone and are excited by the next phase of growth. There is significant opportunity for innovative companies with a strong brand, which appeal to the new generation of travellers and we are confident that Generator is ideally placed to capitalise on this trend as we continue to expand internationally."
Michelle Flagg, Vice President of Development for North America said:
"This is an exciting time in the hospitality industry, with a tremendous amount of evolution occurring to meet the changing needs of global travellers. I am thrilled to join Generator, who has been a leader in reimagining the modern, social hospitality experience, and I look forward to growing the brand in new markets across North America."
Generator will open its first property in the United States in 2017, with a 102-room, 406 bed Art Deco structure located in Miami's hottest location, Collins Avenue: the heart of South Beach's bars, restaurants, shops and other attractions.
FTI Consulting - Strategic Communications EMEA
Generator provides unique, experience and design-led accommodations in the most central locations across Europe, including: Dublin, London, Copenhagen, Hamburg, Berlin, Venice, Barcelona, and Paris, with Amsterdam, Stockholm, and Rome all having opened in 2016. It has been hailed as the fastest growing hostel brand, which will grow from 12 properties with over 7,704 beds to 14 with 8,639 beds in 2017 with the additions of Generator Madrid and Generator Miami in South Beach.
Pioneers of affordable luxury and masters of the social experience, Generator"s properties include a range of room categories from shared dorms to private bedrooms and suites; chill-out areas; bars; cafes; and a variety of spaces available for private events. The successful concept begins with the award winning interior design; continues with extraordinary food and beverage offerings and with the locally inspired, carefully curated events focusing on local art, music and culture; and concludes with the a quiet night"s sleep in Generator"s custom-created beds.
For more news visit www.generatorhostels.com and https://parallel.generatorhostels.com, and check out our social media channels: twitter.com/GeneratorHostel, facebook.com/GeneratorHostels or Instagram @generatorhostels.