It would be hard not to notice the leading role played by Cuba in the news following Barack Obama’s historic announcement setting the stage for lifting the embargo on Cuba. On December 17, 2014, the American President turned the page on a tumultuous and painful history of more than fifty years, putting an end to this singular anachronism to finally “bury the last remnants of the Cold War in the Americas.” If there is one sector that is feeling the impact of this tectonic shift, it is certainly tourism and the hotel industry.

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