ITB Berlin

Humans have had a fascination with the stars and space travel since the beginning of time. At ITB Berlin 2017 a key topic will be astro-tourism, which is attracting growing interest. From 8 to 10 March in Hall 4.1b, where the focus will be on Adventure Travel & Responsible Tourism, and at the 12th Pow-Wow for Tourism Professionals discussion will centre on how important the stars are for life on Earth. Under the heading of 'Gazing into the night skies' sparkling diamonds - A journey through the vast universe', experts will have information on the challenges facing the international travel industry in its aim to make astro-tourism viable in a responsible and sustainable way.

As in every year international exhibitors representing cultural tourism, natural attractions, adventure tourism, socially responsible and sustainable tourism as well as geotourism and geoparks will be gathered in Hall 4.1b. Panel discussions, workshops and networking events will examine and debate controversial topics including, under the heading of 'Wildlife Tourism', a further topic entitled 'On a biodiversity and wildlife safari around the world'. This global growth market is becoming increasingly important, for example in Botswana. The partner country of ITB Berlin 2017 is a destination where the naturally dark night-time skies are free of artificial lighting and pollution. In this African country, well-known for its diverse flora and fauna, astro-tourists have a clear view into space and can observe wildlife by night.

Wildlife observation tours are of economic benefit to the host countries but also have a negative impact on endangered species in the wild. This is a problem that qualified experts and experienced tourism professionals will be discussing. Discussions will take place on topics and trends concerning wildlife tourism, sustainable and socially responsible tourism. Answers will be sought to urgent problems, such as the effects of light pollution on eco-systems and night-time visits to animals in the wild.

The photo exhibition entitled 'Millions on the move – Birds connect the Arctic, Wadden Sea and Africa' promises to be an outstanding visual experience. Again, the focus is on looking at the skies above. Sponsored by the Wadden Sea UNESCO World Heritage Site, the exhibition will show birdwatching on this UNESCO site, which stretches over 500 kilometres along the northern coast of Germany, the Netherlands, Denmark. It will also highlight a bird migration route, the East Atlantic Flyway, and the efforts undertaken to protect it.

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2023 will take place for trade visitors only from Tuesday, 7 to Thursday, 9 March. Since 1966, ITB Berlin has been the World's Leading Travel Trade Show. As in previous years, the internationally renowned ITB Berlin Convention will take place live parallel with the exhibition on the Berlin Exhibition Grounds, with selected sessions live-streamed on itb.com. In 2022 it took place as a virtual event on the brand's website itb.com and registered 60,700 attendees from 125 countries who took part in more than 100 sessions featuring 223 speakers. Taking place on one day, the Digital Business Day gave 2,500 attendees from 96 countries an opportunity to exchange views and do business virtually from anywhere in the world. International attendance was high, with 78 per cent of buyers and providers taking part from abroad. A total of 20,000 business contacts were made, resulting in 14,000 leads and 3,200 business meetings being arranged. As a virtual industry platform, the Digital Business Day augmented the ITB brand family and rounded off the trade show concept. In 2022, under the heading 'TRVLX by ITB', ITB Berlin is planning a series of B2B networking events in European markets – the kick-off event took place in May in Georgia. Before the pandemic at ITB 2019, around 10,000 exhibitors from 181 countries displayed their products and services to some 160,000 visitors, including 113,500 trade visitors.

Emanuel Höger
Press Spokesman and Press and Public Relations Director, Corporate Communication - Messe Berlin Group
+49 30 3038-2270
Messe Berlin GmbH