ITB Berlin is in strong demand, and with 10,000 organisations and companies from over 180 countries attending it is booked up again this year. "Our fully booked halls are proof that even in the age of flight shame, overtourism, climate change and the coronavirus, ITB Berlin is still the focal point for the travel industry and radiates an international aura.
Digitalisation and sustainability are two topics that are currently of decisive importance in the global tourism industry. They are key for tourism professionals everywhere, regardless which market they represent.
ITB Asia, 'Asia's Leading Travel Trade Show,' and global corporate travel leader, the Association of Corporate Travel Executives (ACTE), announced that they have signed a Memorandum of Understanding (MoU) to collaborate as strategic partners.