Industry Update
Supplier News24 May 2017

Shiji Doubles Down on ReviewPro to Further Accelerate Growth

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Since being acquired by Shiji, ReviewPro has seen a significant increase in both volume of new clients and year-on-year revenue. The impressive growth of ReviewPro's client base, including hotel brands who have chosen to switch from competitors, illustrates the effectiveness of having a clear and innovative product strategy, which enables hotels to increase guest satisfaction and average daily rates (ADR).

Global highlights:

  • Nearly 50% increase in year-on-year revenue in 2017.
  • Growth of new clients in Europe, Asia and the US including leading hospitality brands such as The Rezidor Hotel Group, Hard Rock International and Minor Hotels.
  • Successful launch of Auto Case Management, which enables hoteliers to effectively manage internal processes to improve the guest experience.
  • Strengthening of development resources to streamline the launch of additional new products that assist hoteliers to upgrade the guest experience.
  • Appointment of industry veteran, John Owens, as VP of Sales North America to further expand market share in the region.

"The last few months have been pivotal in the company's history as we have scaled our team across all functional areas, expanded sales and marketing efforts in China and the US and extended our product offering to deliver more value to our clients and differentiate ourselves from competitors", commented RJ Friedlander, CEO of ReviewPro. The support and backing of Shiji has been crucial to helping us deliver our best six-month performance ever and position us for increased success in the future."

Kevin King, COO of Shiji added, "We couldn't be happier with the way the team at ReviewPro has executed on their growth strategy since becoming a part of Shiji. These results, combined with the market opportunity, have encouraged us to double down to support product, marketing and sales efforts on a global level."

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About Shiji

Founded in 1998, Shiji's aim is to become a "big data" application service platform operator. Shiji has become the leading manufacturer of Chinese hotel information systems after three successful transformations. At the same time, Shiji is gradually expanding from hotel to catering and retail industries, becoming the major software supplier to both industries. Now, Shiji is responsible for approximately 60% to 70% of the market share in the high end sector of hotel and retail industries, and possesses a leading position in the catering industry. The estimated annual revenue of Shiji clients can be as high as RMB 5 trillion. Shiji has completed three successful transformations since its establishment. It is now experiencing the 4th transformation dedicating to be a "big data" driven consumer application service platform operator. Shiji has introduced consulting, IT solutions and data platform services. Meanwhile, Shiji is developing worldwide leading products and technologies aiming for the international market and speeding up its globalization progress. Currently Shiji has more than 50 subsidiaries located in major Chinese cities and overseas markets (Singapore and Munich) with about 3,000 employees.

About ReviewPro

ReviewPro is the world leader of Guest Intelligence solutions, with more than 60,000 hotels in 150 countries. ReviewPro's Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. The company's cloud-based Guest Experience Improvement Suite includes Online Reputation Management, Guest Satisfaction Surveys, and Auto Case Management. ReviewPro also provides an AI-driven innovative Guest Experience Automation™ product to automate guest experience management for hotels. These tools and processes enable clients to prioritize operational and service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue. reviewpro.com

About Shiji Group

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions to food and beverage and retail systems, payment gateways, data management, online distribution and more.

Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 4,000 employees in 80+ subsidiaries and brands, serving over 74,000 hotels, 200,000 restaurants, and 600,000 retail outlets.

Shiji develops a network of cloud technology platforms that facilitate data exchange by connecting businesses vertically and horizontally across related industries. The importance of cross-industry integration to connect all levels of the supply chain, from guests to distributors and suppliers of all types is a critical part of our mission. Our goal is to facilitate the transition to fully integrated systems for our clients through a network of platforms that communicate securely and easily so our clients can focus on their core competencies of serving their guests.

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Roisin McGrath
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