Industry Update
Press Release 3 August 2017

Coming to America: Chinese Travelers to the U.S. Continues to Grow [Infographic]

New research reveals Chinese travelers want more exotic experiences, more time traveling and more sight-seeing at popular U.S. landmarks

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DALLAS -- Every year, the number of Chinese tourists traveling the globe increases significantly, making them the largest group of travelers in the world. Now, thanks in part to a recent agreement between the U.S. and China to extend visas for short-term business travelers, tourists and students, the U.S. could see an increase in Chinese travelers in the near future.


This trend is supported by research from the latest Chinese International Travel Monitor (CITM) from® which reveals the U.S. is the second most popular destination for Chinese travelers to visit in the next 12 months (behind France), with popular U.S. landmarks like the Grand Canyon and the Statue of Liberty topping travel wish lists.

The CITM research also identifies that, while cities in Asia Pacific remain the most popular (82 percent of Chinese travelers have visited in the past 12 months), visitors to Europe and America have increased with a year over year growth of 25 percent and 11 percent, respectively. These destinations were particularly popular with millennial travelers, with 42 percent visiting Europe and 29 percent visiting America in the past 12 months.

According to the CITM, the Top U.S. Destinations for Chinese Travelers along with hotel suggestions are:

1. Hawaii

2. New York

3. Los Angeles

  • The LINE Hotel
    • 4.1 out of 5 guest review rating on
    • From $199 per night*

4. Las Vegas

5. Seattle

  • Hotel Andra
    • 4.6 out of 5 guest review rating on
    • From $224 per night*

6. San Francisco

  • Argonaut Hotel
    • 4.5 out of 5 guest review rating on
    • From $275 per night*

All of these properties and many more can be booked via the mobile app, available on iOS and Android.

"The CITM reveals that the United States is one of the top five countries Chinese travelers visit the most," said Josh Belkin, vice president and GM of the brand. "With tens of thousands of places to stay across the U.S., like distinctive boutiques, spacious vacation rentals and familiar chains, our site and mobile app have the perfect places for Chinese travelers of all ages and lifestyles."

In 2016, there were 122 million outbound Chinese tourists1 – four percent more than in 2015 and a massive 74 percent more than in 2011, when we published the first CITM. China is already the largest source of international travelers for many countries – despite the fact only 10 percent of the population had passports in 20162!

More information from the 2017 CITM, including detailed research findings on the five Chinese traveler personas and top ranked amenities can be accessed here.

About the research
The Chinese International Travel Monitor (CITM) analyses research taken directly from both Chinese international travellers and hoteliers worldwide, combined with own proprietary data and other research.

For the travelers' survey, used Ipsos, a world leader in market research, which in April and May 2017conducted interviews with 3,000 Chinese residents, aged 18–57 years, who had traveled overseas in the past 12 months. A Computer-assisted Web Interviewing technology was used. The representative sample consisted of men and women from a number of cities in all tiers.

The travelers were asked about travel behavior, booking methods, accommodation choices and many other aspects of their travel.

To complement this, carried out a global survey of more than 3,800 hotel partners, also during May 2017. The 38 participating countries were Argentina, Australia, Brazil, Canada, Colombia, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, the UK, the USA and Vietnam.

About (or™) is the most rewarding way to book a place to stay. We really love travel and we know you do too. That's why we make it really easy to book with us. With hundreds of thousands of places to stay around the world and 90 local websites in 41 languages, has it all. So, whether you're looking for value in Vegas, treehouses in Thailand or villas with views, it's all just a click away. And with our "Reward-winning" loyalty program you earn free* nights while you sleep…what could be better? Booking just got smarter too. With over 25 million real guest reviews and an app so easy to use that it's been downloaded 70 million times, you can be sure to find the perfect place for you.

*Exclusions apply. Reward night worth average price of previous 10. Taxes/fees payable on each Reward Night redeemed. A $5 fee is charged on each Reward Night redeemed, unless redeemed on the app. See T&Cs

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