Industry Update
Supplier News18 August 2017

How to Maximize RevPAR: An eBook for Independent Hoteliers

Get industry-leading examples of driving incremental revenue as well as our new eBook on maximizing RevPAR.

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It sounds so simple, doesn't it? You want to make more money? Just increase your rates. However, finding ways to maximize and continually grow rates while maintaining high occupancy is, and will always be, the biggest challenge any property faces. Our new eBook, Hotel Management eBook: Maximizing RevPAR, highlights a number of industry-leading ways for hoteliers to think about hotel management in order to maximize RevPAR.

One key to increasing your RevPAR is finding ways to add value to your product and enriching the guest experience. We've compiled some of the most creative and industry-leading examples for driving incremental revenue:

Have Fun with Your Pet-Friendly Fees

Fairmont Jasper Lodge does a superb job of folding their pet-friendly fees into their brand and website. They donate a portion of the fees to the local animal shelter and also have their own canine ambassador. They also offer a number of complimentary pet-friendly additions, such as water bowls and biscuits—delighting any pet lover:

Get Creative with Low-Effort, High-Luxury Add Ons

Upselling promises the guest a remarkable stay and allows you an opportunity to add to your bottom line. Think outside the box with your upsells to really delight your guests and drive up your bottom line.

The Hotel on Rivington offers a unique "Bath Ritual Package" that doesn't require a great deal of effort on the staff's part, but offers guests a special and luxurious stay:

Get the Guide to get even more tips and techniques for maximizing your property's RevPAR.

About Sojern

Sojern's digital marketing solutions for travel are built on more than a decade of expertise analyzing the complete traveler path to purchase. The company drives travelers from dream to destination by activating multi-channel branding and performance solutions on the Sojern Traveler Platform for more than 10,000 customers around the world. Recognized as a Deloitte Technology Fast 500 company six years in a row, Sojern is headquartered in San Francisco, with 600 employees based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico City, New York, Omaha, Paris, São Paulo, Singapore and Sydney.

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