Industry Update
Press Release30 August 2017

Frasers Hospitality Unveils Refreshed Modena by Fraser Brand

Rejuvenated Modena by Fraser brand places simplicity, sustainability and holistic wellness at the heart of modern living

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Modena by Fraser

Frasers Hospitality, a division of Frasers Centrepoint Limited, is enhancing and refreshing its Modena by Fraser serviced residence brand as part of its commitment to meeting the evolving needs of travellers through continuous innovation.

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In conjunction with the first anniversary celebrations of Modena by Fraser Bangkok, Frasers Hospitality is rejuvenating the Modena by Fraser brand with an emphasis on simplicity, sustainability and holistic wellness in the creation of modern living spaces. Combining functional home comforts with the convenience of state-of-the-art meeting facilities, Modena by Fraser appeals to guests seeking comprehensive amenities in a relaxed and simple environment.

Launched in 2010, the Modena by Fraser brand was created to offer affordable and stylish fully-serviced residences in fast-growing cities and it made its debut with the opening of Modena by Fraser Putuo Shanghai. The successful launch of Modena by Fraser Putuo Shanghai was followed by four additional openings under the Modena by Fraser portfolio, including Modena by Fraser New District Wuxi and Modena by Fraser Zhuankou Wuhan in 2014, Modena by Fraser Bangkok in 2016, and Modena by Fraser Changsha in 2017.

At the heart of the revamped Modena by Fraser Brand is holistic wellness. The service offerings are designed to help guests feel at home from the moment they arrive, allowing them to transition as smoothly as possible into their new 'home' so that they can focus on the task at hand. One of the new features of the revampedModena by Fraser brand is the provision of a carefully curated sleeping pack consisting of camomile tea, eye masks and a pillow menu, which has been specially developed to help guests feel relaxed and recharged for the day ahead. Travellers can also unwind after a busy schedule through a diverse range of recreational amenities such as 24-hour gym, steam and sauna facilities and all-day dining options.

"As a growing global hospitality brand, we are committed to staying responsive to our guests' travel needs by evolving with the changing consumer landscape. We recognise the pressures that travellers often experience in this fast-paced world, which is why Modena by Fraser has been designed to create a private sanctuary for our guests. To improve travellers' quality of sleep, we have introduced a new sleep kit that includes a pillow menu, so that guests can feel prepared and recharged the next day. By focusing on simple, minimalist and intuitive design, the Modena by Fraser brand offers a solution that takes care of guests, the environment and the local community concurrently. We aim to raise awareness among today's travellers about the positive experiences that indulging in simplicity creates for them," Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality said.

Green Outlook

As part of its commitment to environmental sustainability, Modena by Fraser leverages on energy-efficient technologies such as LED lighting which reduces non-renewable fuel requirements by up to 75%. In addition, groceries used at Modena by Fraser properties are locally-sourced to minimise carbon footprint while supporting local farmers.

As seamless connectivity is a key priority for business and leisure travellers, complimentary high-speed Internet access is available throughout the Modena by Fraserproperties to ensure that guests remain constantly connected throughout their stay. A host of e-efficiencies including electronic Check-In and e-Concierge services are also offered to minimise usage of paper materials while offering a seamless online-to-offline experience for our guests.

Localised Travel Experience

To create memorable and authentic travel experiences for our guests, the Modena by Fraser properties offer customised trips and recreational activities for guests to immerse themselves in the local culture. The interior décor and design of Modena by Fraser residences also showcase the unique works of local artisans to reflect the distinctive style and cultural milieu of each city, and it caters to socially-conscious guests who want to connect with the city's environment and culture at every possible touchpoint.

Modena by Fraser Bangkok

Launched in August 2016, Modena by Fraser Bangkok is a stylish, vibrant downtown serviced residence that is part of an eco-friendly mixed-use development, FYI Centre. The 239-unit property is strategically located at the corner of Rama IV Road directly opposite the Stock Exchange of Thailand, with links to the Queen Sirikit MRT and the National Convention Centre. At Modena by Fraser Bangkok, guests can choose from a range of fully-furnished superior, deluxe rooms and studios that come complete with a spacious living area, a well-equipped kitchenette, modern workspace and comprehensive home entertainment system.

Frasers Hospitality's global portfolio, including those in the pipeline, stands at 148 properties1 in more than 80 cities with over 23,600 keys worldwide.

Related Brand

MODENA by Fraser

Modena Hospitality Management (Shanghai) Co. Ltd is a joint venture between Frasers Hospitality Pte Ltd and CF Investment Holding Co. Ltd in China. Young and refreshing, Modena is a boutique hotel residence by Frasers Hospitality with an attitude and a style all of its own.
brand information
Other Brands by Frasers
Capri by Fraser
Fraser Place
Fraser Residence
Frasers
Fraser Suites
Hotel du Vin
Malmaison

About Frasers Property Limited

Frasers Property Limited ("Frasers Property" and together with its subsidiaries, the "Frasers Property Group" or the "Group"), is a multi-national owner-operator-developer of real estate products and services across the property value chain. Listed on the Main Board of the Singapore Exchange Securities Trading Limited ("SGX-ST") and headquartered in Singapore, the Group has total assets of approximately S$38.7 billion as at 31 March 2020. Frasers Property's multi-national businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 70 cities across Asia, Australia, Europe, the Middle East and Africa. Frasers Property is also the sponsor of two real estate investment trusts ("REITs") and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Land Property Development Public Company Limited is the sponsor of Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties. The Group is unified by its commitment to deliver enriching and memorable experiences to customers and stakeholders, leveraging its people, knowledge and capabilities from across markets to deliver value in its multiple asset classes For more information on Frasers Property, please visit frasersproperty.com.

About Frasers Hospitality

Frasers Hospitality, a member of Frasers Property Group, celebrates 22 years of offering memorable experiences to guests through its Gold-Standard serviced, hotel residences and boutique lifestyle hotels across Asia, Australia, Europe, the Middle East and Africa. Growing from two properties in Singapore to more than 140 properties in over 70 cities, Frasers Hospitality is now one of the world's largest and fastest-growing providers of serviced and hotel residences. Conceived with the lifestyle preferences of today's discerning business and leisure travellers in mind, the global hospitality operator has three Gold-Standard serviced residences offerings - Fraser Suites, Fraser Place and Fraser Residence, a modern and eco-lifestyle brand, Modena by Fraser, and a design-led hotel residence brand, Capri by Fraser. In addition, it operates two brands of upscale boutique lifestyle hotels in the key cities of UK, Malmaison and Hotel du Vin. With a remarkable list of accolades and awards as recognition of its success, Frasers Hospitality remains committed to anticipating the evolving needs of executive travelers and exceeding expectations with continuous innovation and intuitive service, creating a second home for guests where staff feel like family and residents feel like community. For more information on Frasers Hospitality, please visit frasershospitality.com.

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