Millennials when booking holidays think of instagram photos above all other factors | independent.co.uk
The number one thing that millennials look for when they're booking holidays isn't cheap booze, interesting activities or cultural experiences.
According to travel site Expedia, the biggest priority for young people travelling abroad is how Instagrammable their destination is.
The research, which analysed what inspires millennials and Gen X to travel, found those aged 18-34 research just how good a location will look on their Instagram feed before clicking book, with two thirds saying the Instagrammability of a location is the most important factor when booking.
