NASHVILLE, Tenn. – In the face of tumultuous changes in the meetings industry including the yet unknown impact of an evolving commission structure, Groups360 has announced its decision to open its proprietary GroupSync technology for free use by all meeting planners, hoteliers and intermediaries through March 31, for a sneak peek at the future of meeting planning technology.

"This year has already shown unexpected changes for our industry, and we want to help people on both sides navigate the waters," said Groups360 CEO Kemp Gallineau. "We hear every day that current solutions are inadequate. Corporate meeting planners don't know where to start a search, association planners don't have the time to manually contact properties, and brand sales leaders can't easily find properties for important clients. By opening up our platform, which has made our meeting planners and Sales Advisors the most effective and efficient in the business, to the entire industry, we intend to show that providing transparency to planners and hoteliers will help all parties make the first quarter of 2018 their best quarter ever."

Groups360's GroupSync searches more than 70,000 hotels to curate a list tailored to the planner's preferences and needs, reducing a weeks-long process to mere minutes. Not only does the GroupSync Market Estimate reveal how much a planner can expect to pay before contacting hotels, the Marketplace Advantage Program™ highlights available incentives offered by hoteliers for the specific dates under consideration, cutting down the need to sift through irrelevant paid placements and email spam.

"Technology has played a pivotal role in industries like real estate and car buying, transforming the way those industries transact business. We think intelligent technology powered by great data can make a tremendous impact in adding efficiency and value to the meeting planning process as well, especially in the light of recent changes," Gallineau said. "The transparency created by providing curated, accurate, useful information during the buying process will make transactions easier and more efficient as people become empowered to make the best possible decision."

To learn more about Groups360 or to take advantage of the GroupSync suite of tools, visit www.groups360.com/get-started/. 

About Groups360

Groups360 was created with a singular goal — to reinvent meeting planning by injecting innovation, transparency, and simplicity into the decades-old problem of booking groups. The Company's integrated technology solution, GroupSync™, enables suppliers to distribute inventory, engage with planners, and optimize group revenue. GroupSync also equips planners to search and shop hotels worldwide and to book rooms and space directly, online or through a simplified RFP process. GroupSync is the first distribution channel to offer online booking for group hotel roomsandmeeting space at scale.

Groups360 has offices in Nashville, London and Singapore. Learn more at groups360.com.