Radisson Hotel Group announces Radisson Collection
A premium lifestyle hotel brand "Welcome to the Exceptional"
The newly rebranded Radisson Hotel Group(TM) announces Radisson Collection(TM), a premium collection of exceptional hotels in landmark locations. Driven by consumer demand for individuality and more personalized experiences, Radisson Collection brings together the finest hotels in the Radisson Hotel Group portfolio. 14 hotels are confirmed to join the collection following the launch.
Each hotel feels authentic to its location and offers the ultimate model for contemporary living. Radisson Collection hotels are united by exceptional design and experiences across dining, fitness, wellness and sustainability. All hotel properties are situated in prestigious locations, close to prime leisure attractions and boast an individual and locally authentic atmosphere.
"72% of travelers prefer to spend their money on experiences rather than material things and the Radisson Collection caters to this demand," comments Federico J. González, President & CEO, the Rezidor Hotel Group and Chairman of the Global Steering Committee, Radisson Hotel Group. "The hotels that have already joined the Radisson Collection are the perfect showcase for what the brand represents: authenticity, design and exceptional service. Ultimately, the brand and the hotels will be defined by the people who visit them and those who serve in them. We are incredibly proud of our global debut and look forward to the continued growth of our exceptional collection globally."
Radisson Collection will benefit from the power of the Radisson Hotel Group with a strategic market positioning and scale of a global brand. The collection will give hotel owners an opportunity to join an international network while maintaining the identity and authenticity of their hotels and resorts through a flexible framework for affiliation and endorsement. The member hotels wanting to build market recognition can choose to lead with the brand or lead with their hotel identity. The collection affiliation provides member hotels with international brand services, operational expertise, infrastructure and loyalty program, designed to optimize the owner's return on investment.
Radisson Collection Brand Led Properties:
- Radisson Collection Strand Stockholm, Sweden
- Radisson Collection San Marco Venice, Italy *
- Radisson Collection Ukraina Moscow, Russia
- Radisson Collection Paradise Resort & Spa Sochi, Russia
- Radisson Collection Royal Copenhagen, Denmark
- Radisson Collection Royal Mile Edinburgh, Scotland
- Radisson Collection Warsaw, Poland
- Radisson Collection Ikoyi Lagos, Nigeria
- Radisson Collection Agra, India
Hotel Identity Led Collection Properties:
- The May Fair London, United Kingdom, A Radisson Collection Hotel *
- Old Mill Belgrade, Serbia, A Radisson Collection Hotel
- Symphony Style Kuwait, A Radisson Collection Hotel
- Hormuz Grand Muscat, Oman, A Radisson Collection Hotel
- The Emerald Grand & Spa Lagos, Nigeria, A Radisson Collection Hotel
*Pending final legal agreement and approval
Radisson Collection is set to become a beacon for an aspirational lifestyle with bespoke interiors and stylish design pieces. The exceptional guest rooms feature the Radisson Collection Sleep and Wellbeing Experiences, luxurious amenities as well as high speed Wi-Fi and TV streaming. Led by a Yes I Can!SM customer service attitude, guests will always feel welcomed and personally recognized. Spontaneous surprises and thoughtful gestures will create memorable moments for guests whether they stay for a week or just come by for a meal.
Each hotel will offer meaningful local touches providing guests with a genuine insight into the destination. This includes locally curated art and sustainability programs, locally inspired food and drink offerings and Running Collections; suggested running paths to explore the local neighborhood. Guests will be able to create their own customized experiences at each hotel.
Radisson Collection offers guests with a choice of exceptional locations and enriching experiences that will make memories for a lifetime.
About Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 550 hotels in Europe, Middle East, Africa and Asia Pacific.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.
The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol.
More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:
