Berlin -- SnapShot GmbH announces Mr. S. Carson Booth has joined as CEO to lead the company into its next stage of growth.

Booth brings over 25 years of hospitality technology experience and is the former global vice president of property technology at Starwood Hotels & Resorts Worldwide where he led a diverse global team managing the strategy, innovation and operations of associate- and guest-technology. He also concurrently served as general manager of Starwood's international licensing company, and previously as vice president IT EMEA.

"Carson comes to Snapshot with a vast amount of global experience in the hospitality management and technology industry and with a very significant network of both management company and vendor relationships," states Michael Levie, COO citizenM Hotels and SnapShot board member. "His knowledge and leadership skills, will catapult SnapShot's growth and will continue to provide valuable impetus for the hospitality industry in general."

Since leaving Starwood after the acquisition by Marriott International, Booth joined his family in Berlin and began an independent consultancy within the industry's vibrant technology start-up community including a mentoring role with METRO AG's Accelerator for Hospitality powered by Techstars program.

"I am thrilled to join the talented team at SnapShot and help lead the charge in this exciting growth stage," said Booth. "SnapShot is the early disruptor in the hospitality business intelligence space, and I look forward to helping the team significantly extend this leading position with our innovative suite of products and services for hotels, management companies and owners."

Booth together with David Turnbull co-founder and CCO, will take SnapShot to the next level of growth, providing enhanced data services for the hospitality industry and signals both readiness and value being placed on enhanced analytics and management tools. Funding from the Shiji Group is being used to help fuel this next stage of delivering affordable and scalable sets of services including data warehouse services, advanced analytics, and business intelligence to independent and boutique hotels and global management groups alike.

SnapShot board member and COO at Shiji Group, Kevin King, adds "Carson joining as CEO builds upon the recently completed validation stage of SnapShot, and brings innovative and enterprise-class industry management to fast track SnapShot's entry into this next stage of accelerating growth."

Booth graduated from the University of Nevada at Las Vegas with a B.A. in Computer Science. He is very active in the hospitality technology industry having served on several industry boards including Oracle's Hospitality Customer Advisory Board, Hotel Technology Next Generation (www.htng.org), Hospitality Financial and Technology Professionals (www.hftp.org).

About SnapShot

Founded in 2013, SnapShot is a hospitality data and application marketplace company for the hospitality industry, with offices in Europe, Asia Pacific and the United States. In the last 12 months, SnapShot has signed over 5,000 hotels to its platform, as well as 40+ data partners.

SnapShot On Demand brings in-depth data intelligence for hospitality management companies with a unique data warehouse-as-a-service offering. Bringing together all data enables actionable insights across multiple properties, regions and various systems, all accessible through custom reporting or dedicated API access, and integrated into your business intelligence tools like Tableau or those available through SnapShot Marketplace.

Snapshot Marketplace offers a wide range of applications from SnapShot and third party developers. These include comprehensive hospitality data analytics, easy-to-use budget control tools and user-centric hospitality communication/messaging services.

SnapShot Analytics Pro brings a fully integrated analytics business intelligence tool to independent operators and global management companies alike. Features include automatic alerts, advanced OTA commission tracking, tools to analyze your forecast and budget compared to on-the-books data, a custom report builder, and more.

SnapShot Analytics Pro.

SnapShot, as your data management partner, combines the benefits of a necessary central repository for hospitality data with the unique opportunity for operators to independently choose the right applications for managing their business intelligence needs. SnapShot is unique in the industry, allowing fast, efficient and secure access to data and technology for your business.

To find out more, please visit snapshot.travel.

About Shiji Group

Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night. Built on the Shiji Platform—the only truly global hotel technology platform—Shiji's cloud-based solutions include property management system, point-of-sale, guest engagement, distribution, payments, and data intelligence for over 91,000 hotels worldwide, including the largest hotel chains. With more than 5,000 employees across the world, Shiji is a trusted partner for the world's leading hoteliers, delivering technology that works as continuously as the industry itself. That's why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions. For more information, visit shijigroup.com.

Chloe Xu
Brand Manager
+86 10 5932 5388 86856