Industry Update
Press Release 4 September 2018

Best western® hotels & resorts goes ‘behind the brands’ With A Closer Look At Vīb®

Today’s Best Western brings fresh new urban-hip hotel concept to life, celebrating the first U.S. Vīb opening this month

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Vib by Best Western

On the heels of its first U.S. opening earlier this month in Springfield, Missouri, Best Western's upscale urban-hip hotel brand - Vīb - is on the move, with a robust pipeline of upcoming hotels in destination hotspots such as Miami, Chicago, Los Angeles, Denver, Orlando, Calgary and soon, Bangkok. As part of the "Today's Best Western" campaign and the "Behind the Brands" series, which launched earlier this year, Best Western is taking a closer look at Vīb this month.

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"Vīb is a modern and upbeat brand that is a timely addition to Best Western's growing, dynamic portfolio," said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. "By offering today's travelers a boutique hotel experience, complete with unique social engagement and technology integration, the brand is enriching the travel experience and is truly representative of today's Best Western."

Vīb delivers the contemporary design and local authenticity that today's travelers are looking for with the comfort and value they've come to expect from Best Western. A place where originality is celebrated, innovation is a given and connectivity is a must, Vīb features unique services and amenities, including:

  • Stylish, vibrant lobby and kiosk check-in
  • Virtual concierge
  • Lobby bar, café and restaurant serving premium food and beverages made locally
  • Gaming pods with fashionable, comfortable seating
  • Creative signature king room design - platform bed with storage below and incorporated desk
  • eConcierge technology
  • Zones for work and play stocked with USB and power ports - supported with free wireless internet in the lobby and guest rooms
  • Electronic lock - Bluetooth or RFID technology
  • LED rain showerhead

The first Vīb opened in Antalya, Turkey in January 2017 and the first U.S. location opened August 11, 2018 in Springfield, Missouri (left). In October 2018, the launch of Vīb Sanampao in Bangkok will mark the brand's Asia Pacific debut. The innovative new-build concept is engineered for success with a cost-effective footprint that is efficient to operate and a business model designed to be highly profitable for developers. Owners enjoy a rapid ramp-up with fast access to Best Western's leading global reservation and revenue management systems, sales and marketing support, and award-winning Best Western Rewards® (BWR®) loyalty program with more than 35 million members.

For more information on Vīb and Best Western Hotels & Resorts, please visit BestWestern.com or BestWesternDevelopers.com.

For more information about the "Today's Best Western" campaign, please visit youmustbetrippin.com/featured/todaysbw/.

Related Brand

Vīb

Best Western's newest hotel offering, Vib (pronounced Vibe), is a stylish and technology-centric hotel concept created to meet the needs of today's connected traveler. Vib, which is short for "Vibrant," is a hotel prototype designed for urban markets.
brand information
Other Brands by Best Western
Aiden Hotel℠
BEST WESTERN
BEST WESTERN PLUS
BEST WESTERN PREMIER®
BW Premier Collection
BW Signature Collection®
Executive Residency by Best Western
GLō
Sadie Hotel℠
SureStay
Worldhotels

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 16 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through recent acquisition, WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands are also offered. Completing the portfolio is SureStay®, SureStay Plus® and SureStay Collection® franchises**. For more information visit www.bestwestern.com or www.bestwesterndevelopers.com.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

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