Ethiopia hotel expansion unabated - More developments searching for investors
Ethiopia once again heads the league for hotel development in East Africa, according to a regional focus from the influential annual hotel pipeline survey by Lagos-based W Hospitality Group.
Across the region, Kenya has 2,754 rooms under construction, whilst Tanzania, is the other significant regional player.
Accor is among the chains focusing heavily on East Africa, including Ethiopia, doubling the number of hotels in its development pipeline in in the region, and achieving a 66% growth in the number of rooms signed. Hilton is deploying part of its US$50 million Hilton Africa Growth Initiative to help fund growth in the region, converting hotels to its DoubleTree and other brands, and it has seen a 51% growth in its pipeline.
Government incentives, alongside international conferences and global bases for NGOs, embassies and aid agencies have all fuelled hotel growth in Addis.
In addition to the upcoming branded supply in Addis, there is a large stock of unbranded rooms under construction - but many are stalled, looking for investors to help finish them.
The hotel development pipeline in Ethiopia is almost 50% up on last year's strong figures, with Addis Ababa accounting for 86% of the total, almost 5,000 rooms in 25 hotels. There is also planned expansion in Awassa, Bahir Dar, Bishoftu, Gondar, Hawassa and Langano.
This year's pipeline report, now in its 10th edition, has 41 contributors, reporting 418 deals with over 100 brands across Africa. Year-on-year performance for Africa as a whole in 2018 shows growth, but more muted than in recent years - 25% growth in the number of pipeline rooms in 2015; 19% in 2016, and 13% in 2017, much the same as the 14 per cent growth in 2018.
W Hospitality Group's Managing Director, Trevor Ward said: "Ethiopia's hotel expansion is truly impressive. The activity there has been huge, and it is very pleasing to see that investors and operators are now looking to exploit the opportunities outside of Addis Ababa, in the secondary cities and tourism centres."
AHIF, which is supported by the Kenyan Ministry of Tourism and Wildlife, is attended by leading international hotel investors, business leaders and politicians. It has a proven track-record of driving investment into tourism projects, infrastructure and hotel development across Africa.
Matthew Weihs, Managing Director of Bench Events, AHIF's organiser, said: "This latest regional report from W Hospitality Group contains invaluable detail. It, and analyses from other expert advisers to the industry, will shed light on where the best investment opportunities are likely to be in the near future. It is this kind of content that makes AHIF a must-attend event, alongside unrivalled networking opportunities."
In the first week of October, Kenya will show itself off to the world with an unprecedented week of tourism promotion. As well as hosting AHIF, it will stage a number of events including the Magical Kenya Tourism Expo (MKTE), the largest travel trade show in East Africa, and it will announce a package of measures to incentivise investment.
About W Hospitality Group
The W Hospitality Group, a founder member of Hotel Partners Africa, specialises in the provision of advisory services to the hotel, tourism and leisure industries, providing a full range of services to clients who have investments in the sector, or who are looking to enter them through development, acquisition or other means. In sub-Saharan Africa the W Hospitality Group is regarded as the market leader due to the market and financial expertise of its staff, its worldwide knowledge, and its commitment to its clients. In Africa, W Hospitality Group has to date worked in 39 countries on the continent, from its Lagos and Addis Ababa offices. www.w-hospitalitygroup.com
About the Africa Hotel Investment Forum (AHIF)
AHIF is the premier hotel investment conference in Africa, attracting many prominent international hotel owners, investors, financiers, management companies and their advisers. It is organised by Bench Events (www.benchevents.com), which has an established record of delivering high-level networking and thought leadership conferences for hospitality investment and aviation in Europe, the Middle East, Africa, Asia and Latin America. 'Creating an impact' is the core focus of Bench Events, as the company enables growth by facilitating deal opportunities.
Sponsors of AHIF are: Host Partners: Ministry of Tourism and Wildlife, Kenya; Platinum Sponsors: AccorHotels, Hilton, Marriott International and Radisson Hotel Group; Gold Sponsors: Afreximbank, Aleph Hospitality, Best Western Hotels & Resorts, City Blue Hotels, Colliers International, Hotel Partners Africa, Insignia, JLL, Louvre Hotels Group, Munich RE, Ole Sereni, STR, Stuart and Partners, Swiss Education Group and Wyndham Hotels and Resorts; Sponsor: Solarus and Exhibitor: Drawlink.