Batu Ferringhi, Penang, 27 September 2018 - Hard Rock Hotel Penang is proud to be the first Hard Rock Hotel in Malaysia to integrate 'Handy' smartphone, a hassle-free travel buddy with 24/7 connectivity for next-generation travellers.

The 'Handy' smartphone service provides modern travellers with unlimited local and international calls to six destinations (Singapore, Hong Kong, China, Australia, Saudi Arabia and the United Kingdom), high-speed int ernet connection with unlimited data within Penang, a complete digital insider travel guide providing guests with easy access to local information and exclusive discounted offers and; a built-in GPS mapping functionality with destination-specific content, all at no cost. The device also equips guests with enhanced functions like making room-to-room calls from outside their room, accessing personalised concierge service and receives important messages and promotions from the hotel.

This innovative and fully-functional travel device is conveniently available in all 250 rooms and serves as a special amenity addition to increase guest satisfaction and brand loyalty. With smart-room automation, each 'Handy' phone is available to guests as soon as they enter their room, giving them instant access to cutting-edge technology and fast service. The 'Handy' smart device also enables guests to fully utilize its travel features anywhere during their stay so they can easily navigate the island and better explore the island.

"We are thrilled to be the first Hard Rock Hotel in Malaysia to offer our guests the latest technology that greatly benefits them and provides them with the convenience and freedom to always stay connected. We are confident that the 'Handy' integration will reshape our guest's experience to make smart accommodation choices, especially among tech-savvy modern travellers. We also think this latest initiative will set a new benchmark for offering our guests with the best Hard Rock service and brand loyalty," John Primmer, the general manager of Hard Rock Hotel Penang relates.

To safeguard the guest's privacy, all browsing history, personal information and downloaded applications are completely wiped from the device upon check-out and are automatically reset back to the original settings.

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 locations including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.