Industry Update
Supplier News 5 October 2018

Hard Rock Hotel Penang – The First Hard Rock Hotel In Malaysia Introduces Handy Smartphone

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Hard Rock Hotels

Batu Ferringhi, Penang, 27 September 2018 - Hard Rock Hotel Penang is proud to be the first Hard Rock Hotel in Malaysia to integrate 'Handy' smartphone, a hassle-free travel buddy with 24/7 connectivity for next-generation travellers.

The 'Handy' smartphone service provides modern travellers with unlimited local and international calls to six destinations (Singapore, Hong Kong, China, Australia, Saudi Arabia and the United Kingdom), high-speed int ernet connection with unlimited data within Penang, a complete digital insider travel guide providing guests with easy access to local information and exclusive discounted offers and; a built-in GPS mapping functionality with destination-specific content, all at no cost. The device also equips guests with enhanced functions like making room-to-room calls from outside their room, accessing personalised concierge service and receives important messages and promotions from the hotel.

This innovative and fully-functional travel device is conveniently available in all 250 rooms and serves as a special amenity addition to increase guest satisfaction and brand loyalty. With smart-room automation, each 'Handy' phone is available to guests as soon as they enter their room, giving them instant access to cutting-edge technology and fast service. The 'Handy' smart device also enables guests to fully utilize its travel features anywhere during their stay so they can easily navigate the island and better explore the island.

"We are thrilled to be the first Hard Rock Hotel in Malaysia to offer our guests the latest technology that greatly benefits them and provides them with the convenience and freedom to always stay connected. We are confident that the 'Handy' integration will reshape our guest's experience to make smart accommodation choices, especially among tech-savvy modern travellers. We also think this latest initiative will set a new benchmark for offering our guests with the best Hard Rock service and brand loyalty," John Primmer, the general manager of Hard Rock Hotel Penang relates.

To safeguard the guest's privacy, all browsing history, personal information and downloaded applications are completely wiped from the device upon check-out and are automatically reset back to the original settings.

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Hard Rock

With a total of 204 venues in 64 countries, including 157 cafes, 22 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.
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About Hard Rock International

With venues in 74 countries, including 188 Hard Rock Cafes, 240 Rock Shops®, 29 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in global Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes known for their award-winning Legendary ® Steak Burgers in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida. Another exciting Hotel & Casino location includes Atlantic City. Hard Rock Hotels are located in vibrant city and resort destinations such as Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, London, Los Cabos, Orlando and Shenzhen. Upcoming new Hard Rock Cafe locations include Kathmandu, Nepal, Gran Canaria, Spain, New Castle, United Kingdom, Asuncion, Paraguay, and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine's America's Best Large Employers, Forbes Magazine's Top Employers for Women and No. 1 in J.D. Power's 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. For more information on Hard Rock International visit www.hardrock.com.

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