Industry Update
External Article 3 January 2019

U.S. Online Travel Growth Continues To Outpace The Overall Market

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PhoCusWright Inc.

The U.S. travel market is projected to grow a healthy 5% in 2018, benefiting from positive economic performance, particularly in the first three quarters of the year. According to new travel research from Phocuswright, annual gains are expected to remain steady in 2019, before declining slowly through 2022. By then, total gross bookings will have increased to $441 billion. Despite ongoing political turmoil and a contentious midterm election, consumer confidence and spending remained high.

This confidence translated into an increase in travel and improved travel metrics. Airlines saw a jump in passenger enplanements of nearly 5% in the first half of 2018, and hotels experienced record-breaking performance in the first two quarters. Despite the overall strong performance during the first six months, however, economic and travel results were more mixed in the second half of the year.

Read the full article at Phocuswright, Inc.

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