Central data management platform, dailypoint™ today announced a new, patent-pending technology to add to its product suite: a data cleansing service that allows hotels to automatically clean, correct, and de-duplicate their guest profiles and push that data back to the hotel's PMS.

dailypoint's fully automated, AI-based process includes hundreds of steps, reviewing all key data points within the guest profile. It removes duplicate profiles, corrects mistakes made from human errors, corrects addresses for more than 240 countries and ultimately creates one single, accurate guest profile for each guest. This data is stored in dailypoint's central data management solution as well as pushed to the hotel's PMS so that data is accurate across all key sources.

"In an analysis of 4 million guest profiles and 4.5 million stays, we found that hotels have 2.3 profiles for their most loyal guests in the PMS alone. And, 14% of their guests had more than four profiles. With so many inaccuracies, it is nearly impossible for hotels to understand their business, market to their most loyal customers, and comply with GDPR regulations," said Dr. Michael Toedt, Chief Executive Officer, at dailypoint™. "Our goal is to help hotels minimize these errors so that they can better run their businesses."

More than 500 hotels are already using the service and have seen a 7% reduction in redundant guest profiles. The service pairs seamlessly with dailypoint's CRM, where, once the data is cleaned, dailypoint™ creates guest interests and preferences based on the consolidated data sources like PMS data, the hotel website, email newsletter, guest questionnaires and many others.

Hotels interested in this service can get in touch for a demo here or can schedule a meeting to meet dailypoint at ITB by following this link.

About dailypoint

dailypoint™ is a leading Data Management and CRM platform for the hospitality industry, offering a sophisticated solution that aggregates data from various sources into a unified guest profile. Utilizing AI, it processes data through 350 steps to create the Golden Record, a central guest information repository for personalized service throughout all hotel tech systems.
This cloud-based SaaS solution comprises 16 modules and is supported by the dailypoint™ Marketplace with over 200 partners, aiming to enhance the customer journey and improve operational efficiency across hotel departments.
It includes a Privacy Dashboard for GDPR compliance, highlighting its commitment to data protection.
Headquartered in Munich, Germany, and with offices in the UAE and the US, dailypoint's global presence is bolstered by a network of sales and distribution partners.
Its excellence in redefining hospitality data management and customer engagement was recognized when it was named the preferred CRM partner by The Leading Hotels of the World in Fall 2023.

For more information visit dailypoint.com.

Michael Toedt
Managing Partner, CEO