Industry Update
Supplier News19 February 2019

dailypoint™ Launches New Patent-Pending Data Cleansing Product

New product allows hotels to automatically clean guest profiles and push updates to their PMS

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Central data management platform, dailypoint™ today announced a new, patent-pending technology to add to its product suite: a data cleansing service that allows hotels to automatically clean, correct, and de-duplicate their guest profiles and push that data back to the hotel's PMS.


dailypoint's fully automated, AI-based process includes hundreds of steps, reviewing all key data points within the guest profile. It removes duplicate profiles, corrects mistakes made from human errors, corrects addresses for more than 240 countries and ultimately creates one single, accurate guest profile for each guest. This data is stored in dailypoint's central data management solution as well as pushed to the hotel's PMS so that data is accurate across all key sources.

"In an analysis of 4 million guest profiles and 4.5 million stays, we found that hotels have 2.3 profiles for their most loyal guests in the PMS alone. And, 14% of their guests had more than four profiles. With so many inaccuracies, it is nearly impossible for hotels to understand their business, market to their most loyal customers, and comply with GDPR regulations," said Dr. Michael Toedt, Chief Executive Officer, at dailypoint™. "Our goal is to help hotels minimize these errors so that they can better run their businesses."

More than 500 hotels are already using the service and have seen a 7% reduction in redundant guest profiles. The service pairs seamlessly with dailypoint's CRM, where, once the data is cleaned, dailypoint™ creates guest interests and preferences based on the consolidated data sources like PMS data, the hotel website, email newsletter, guest questionnaires and many others.

Hotels interested in this service can get in touch for a demo here or can schedule a meeting to meet dailypoint at ITB by following this link.

About dailypoint™

dailypoint is the leading #abovePMS solution for individual hotels and hotel groups. Dailypoint collects data from all relevant sources such as PMS, POS, website, newsletter or Wi-Fi and creates a central and consolidated guest profile. The integrated patent-pending data cleaning processes and special artificial intelligence (AI) are used in addition to the application and generate extensive guest knowledge. The cloud-based SAAS solution is the ideal basis for centralized data management (CDM). dailypoint consists of 14 modules and is complemented by the dailypoint Marketplace with more than 110 solution partners. This allows dailypointnot only be used for measurable marketing (CRM) and optimal direct sales, it also covers the entire customer journey and thus supports all departments of a hotel. The integrated Privacy Dashboard is also the central element for the technical implementation of the GDPR. More information on

Michael Toedt
Managing Partner, CEO
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