Iberostar Launches Voice Bookings with ‘Google Assistant’
- Iberostar is the first Spanish hotel group to offer this integration, which represents a major step forward in the Group's efforts to position hotel products within artificial intelligence and voice recognition.
- The objective is to improve the interaction between Iberostar and its customers, enabling the company to minimize friction during the booking process and deliver an enhanced, user-friendly experience.
Voice bookings through Google Assistant is the latest addition to Iberostar's innovation plan to provide its guests a great experience, even before their stay. The feature is already available in English for users in the US on Android and Apple smartphones, as well as household devices. During the initial stage, customers will be able to book the following Iberostar city hotels immediately with no advance reservation restrictions in various locations around the world: Iberostar Las Letras Gran Vía (Madrid), Iberostar Lisboa (Lisbon), Iberostar 70 Park Avenue (New York), Iberostar Paseo de Gracia (Barcelona), Iberostar Grand Budapest (Budapest), Iberostar Grand Mencey (Santa Cruz de Tenerife) and the Iberostar Berkeley (Miami).
"We strive to provide our guests not only with a platform to create great memories during their stay at any of the destinations where we operate, but also with services that cater to their needs," said Javier Delgado Muerza, Iberostar Group's Chief Digital Officer. "We are working on connecting with them and facilitating their experience with us. This is a step forward in the company's current digitalization plan, which is centered on users and innovation, while remaining committed to providing an outstanding hotel experience".
Iberostar has entered into a strategic alliance with Mirai for the development of this project, aimed at boosting sales thanks to multi-channel connectivity, which includes this cutting-edge voice recognition-based solution that positions the brand amongst the world's leading international chains.
About Iberostar Group
The Iberostar Group is a 100% family-owned Spanish multinational company based in Palma de Mallorca (Spain) that has been operating in the tourist sector since 1956 and whose business activity dates back to 1877. Its sales network covers 35 countries, it has a staff of more than 32,000 employees and handles eight million customers a year. Hospitality is the company's core business, with a portfolio of more than 120 four and five star hotels located in 18 countries on three continents. In addition to the hotels, the Group has a further three business units: travel and incoming activities, a holiday club and real estate.
Iberostar Group is owned by the Fluxá family and chaired by Miguel Fluxá Rosselló, founder of the Group's current hotel unit and the Iberostar Hotels & Resorts brand. His daughters Sabina y Gloria are the Company's two Vice-Chairwomen. Sabina is also the Group's CEO and Gloria holds the post of Chief Sustainability Officer.