Industry Update
Press Release20 March 2019

Iberostar Launches Voice Bookings with ‘Google Assistant’

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Iberostar Hotels & Resorts
  • Iberostar is the first Spanish hotel group to offer this integration, which represents a major step forward in the Group's efforts to position hotel products within artificial intelligence and voice recognition.
  • The objective is to improve the interaction between Iberostar and its customers, enabling the company to minimize friction during the booking process and deliver an enhanced, user-friendly experience.

Iberostar Hotels & Resorts has launched an innovative option enabling guests to book rooms through voice commands thanks to an integration with Google Assistant. This is a major step forward for customers, who, from now on, will be able to explore this option from their assistant-enabled devices using voice search. When a customer says, "Hey Google, I want to book a room at," followed by the name of an Iberostar hotel, its location and the desired dates, Google will provide the details of that hotel's availability and rates and finalize the booking using Google Pay credentials. In turn, the hotel will be notified of the booking via the channel selected by the user.

Voice bookings through Google Assistant is the latest addition to Iberostar's innovation plan to provide its guests a great experience, even before their stay. The feature is already available in English for users in the US on Android and Apple smartphones, as well as household devices. During the initial stage, customers will be able to book the following Iberostar city hotels immediately with no advance reservation restrictions in various locations around the world: Iberostar Las Letras Gran Vía (Madrid), Iberostar Lisboa (Lisbon), Iberostar 70 Park Avenue (New York), Iberostar Paseo de Gracia (Barcelona), Iberostar Grand Budapest (Budapest), Iberostar Grand Mencey (Santa Cruz de Tenerife) and the Iberostar Berkeley (Miami).

"We strive to provide our guests not only with a platform to create great memories during their stay at any of the destinations where we operate, but also with services that cater to their needs," said Javier Delgado Muerza, Iberostar Group's Chief Digital Officer. "We are working on connecting with them and facilitating their experience with us. This is a step forward in the company's current digitalization plan, which is centered on users and innovation, while remaining committed to providing an outstanding hotel experience".

Iberostar has entered into a strategic alliance with Mirai for the development of this project, aimed at boosting sales thanks to multi-channel connectivity, which includes this cutting-edge voice recognition-based solution that positions the brand amongst the world's leading international chains.

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IBEROSTAR Hotels & Resorts is a family-owned Spanish hospitality company with more than 50 years experience in the travel industry. IBEROSTAR provides unique vacation experiences, rooted in superior customer service and quality, in the world's most popular vacation destinations.
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About Iberostar

Iberostar Group is a 100% family owned, Spanish multinational company headquartered in Palma de Mallorca (Spain), which has been involved in the tourism industry since 1956, but whose origins in business date back to 1877. Iberostar has a presence in 35 countries, employs more than 32,000 people and serves more than 8 million customers every year. With hospitality as the company's core business, its portfolio includes more than 120 4- and 5- star hotels in 18 countries on three continents. There are three further business units in addition to hotels: a travel and inbound agency, holiday club and estate agency.

Iberostar Group belongs to the Fluxà family and is headed by Miguel Fluxà Rosselló, founder of the current hotel business of the Group and of the Iberostar Hotels & Resorts brand. His daughters Sabina and Gloria hold the two positions of Vice President with the company. Sabina is also the Group CEO and Gloria holds the position of Chief Sustainability Officer.

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