Industry Update
Press Release21 March 2019

Accor Welcomes 21c Museum Hotels into MGallery Hotel Collection

share this article
1 min
accorhotels2017

Accor today announced that the Group has officially welcomed 21c Museum Hotels into the MGallery Hotel Collection, a global network of more than 100 storied boutique hotels located in 26 countries. The announcement marks the arrival of the MGallery brand into North America.

Advertisements

Bearing both the MGallery and 21c brands, 21c Museum Hotels - MGallery represents a shared commitment to inspiring guests to delight in and fully discover the very best the world has to offer. 21c Museum Hotels - MGallery will maintain 21c's distinctive spirit and pioneering vision of combined contemporary art museum, boutique hotels and chef-driven restaurants, and preserve the singular personality, style and story of each individual property. 21c will be fully integrated into the MGallery collection, bringing to life the passion for rich experiences and local discovery for which MGallery is known.

"MGallery was first created in 2008 to share a new vision of high-end, boutique accommodation featuring highly emotive experiences designed to be inspiring, engaging, and richly imbued with character. This ambition gave rise to a collection of unique storied boutique hotels that are captivating, memorable and individually-styled. As sought out addresses for those who relish memorable experiences, bespoke design and off-the-beaten-track moments, each MGallery hotel is remarkable for its singular personality and is deeply rooted in the destination's history," said Yohan Amiot, vice president brand management, MGallery.

Yohan Amiot comments further, "Today we are honored to welcome 21c Museum Hotels into the MGallery family. 21c envisions a new kind of hospitality, which promotes accessible, unexpected and innovative arts, cultural and culinary experiences for guests and locals alike, globally connected to contemporary culture, yet firmly rooted within each local community. The 21c brand is the perfect complement to MGallery's concept of bespoke, creative hospitality for lovers of travel, the arts and immersive experiences."

21c Museum Hotels - MGallery currently includes eight properties in Bentonville, Cincinnati, Durham, Kansas City, Lexington, Louisville, Nashville and Oklahoma City. Additional projects are in development in Chicago, slated for debut in late 2019, and Des Moines.

The brand also just announced that 21c Museum Hotels has been selected as the brand and management company for a combination boutique hotel, contemporary art museum and independently branded, chef-driven restaurant anticipated to open in the restored YMCA building in downtown St. Louis in late 2020.

"We are embarking upon an exciting period of growth for 21c Museum Hotels and the MGallery Hotel Collection," said Chris Cahill, deputy chief executive officer, Accor. "Marrying 21c's exceptional and distinctive brand with the influence of the MGallery collection and strength of Accor's global platform deepens the full range of unparalleled experiences available to our guests. The official North American introduction of the MGallery brand marks the continued expansion of our lifestyle 'boutique' footprint."

21c Museum Hotels - MGallery are now bookable through Accor reservations systems, including Accor.com. 21c will also officially join Le Club AccorHotels as of April 1, 2019, affording 21c guests full access to Le Club AccorHotels member benefits, status points, and the earning and burning of rewards points.

Related Brands

MGallery

MGallery is a Collection of high-end hotels all around the world. Each hotel of the Collection stages with talent a unique personality and story, experienced by guests through its architecture, interior design and services.
brand information

21c Museum Hotels

21c Museum Hotels, the award-winning Louisville, Kentucky-based boutique hotel and restaurant group, was founded by contemporary art collectors and preservationists Laura Lee Brown and Steve Wilson. The couple opened the first 21c Museum Hotel in 2006 along downtown Louisville’s West Main Street, rehabilitating a series of 19th century warehouses.
brand information
Other Brands by Accor
21c Museum Hotels
Adagio / Adagio Access
Banyan Tree
Fairmont
Grand Mercure
hotelF1
ibis
ibis budget
ibis Styles
JO&JOE
MAMA Shelter
Mantis Collection
Mercure
MGallery
Mövenpick
Novotel
Orient Express Hotels
Pullman
Raffles
So/
Sofitel
Suite Novotel
Swissotel
Thalassa sea & spa
The Sebel
TRIBE

ABOUT ACCORHOTELS

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food&Beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor's portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world's most attractive hotel loyalty programs.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 - Acting Here endeavours to act for "positive hospitality", while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.

Contact
Nicole Lierheimer
Phone: +1 (417) 816-1915
Send email
Latest News
Advertisements