Industry Update
Press Release26 March 2019

KIDZ BOP And AIC Hotel Group Expand Partnership To Mexico

KIDZ BOP Experience to Debut at Hard Rock Hotel Riviera Maya With "Ultimate KIDZ BOP Live Fan Experience" and KIDZ BOP Kids Live Concert, August 12-16

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AIC Hotel Group

MIAMI -- AIC Hotel Group, the experiential brand offering unmatched vacation experiences, and KIDZ BOP, the No. 1 music brand for kids, announced today the expansion of their partnership, debuting the KIDZ BOP Experience at Hard Rock Hotel Riviera Maya in Mexico in summer 2019. Following the successful launch at Hard Rock Hotel & Casino Punta Cana, the new KIDZ BOP Experience at Riviera Maya will allow kids 6-12 years old the chance to live out their pop star dreams with KIDZ BOP themed activities.

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To celebrate the launch in Riviera Maya, The KIDZ BOP Kids will make a special visit to the resort Aug. 12-16 for the "Ultimate KIDZ BOP Live Fan Experience," a celebration filled with events, activities, meet-and-greets and a live performance. The KIDZ BOP Kids will be bringing the KIDZ BOP World Tour to Riviera Maya and performing live in concert for all guests on Aug. 14, in addition to attending exclusive superfan events throughout the week.

In the Pop Star Lounge, kids will have the chance to put together red carpet-worthy looks, create a custom band name with Instaband, learn new dance moves with Step It Up, write their own songs with Hit Maker and design their next album cover at the Creation Station. Future pop stars will even have the opportunity to star in their favorite KIDZ BOP music videos and belt out their favorite chart-topping tunes with KIDZ BOP Karaoke. The KIDZ BOP Experience will also expand into the hotel's weekly programming with a series of ice cream socials, fun pool parties and pop-up events.

"KIDZ BOP has been such a perfect fit with our Hard Rock brand that it is only natural for us to bring the concept to Hard Rock Hotel Riviera Maya," said Adele Kozlowski, director of marketing at AIC Hotel Group. "This partnership has proven to be a strong asset for us in the all-inclusive market, and we are very excited to see the success it will bring to Hard Rock Hotel Riviera Maya."

Sasha Junk, SVP of marketing at KIDZ BOP added, "We're excited to expand the KIDZ BOP Experience to Hard Rock Hotel Riviera Maya. AIC Hotel Group has been an ideal partner to help provide the opportunity for kids to feel like a KIDZ BOP Kid for the day, ensuring they have the best vacation ever."

For additional information on the KIDZ BOP Experience, visit www.KIDZBOPExperience.com.

To book your stay for the 'Ultimate KIDZ BOP Live Fan Experience,' visit www.hrhrivieramaya.com.

Access to additional assets and visuals can be found HERE.

About KIDZ BOP

KIDZ BOP connects with kids and families through its best-selling albums, music videos, consumer products and live tours. In the U.S., KIDZ BOP is the No. 1 music brand for kids, featuring today's biggest hits "sung by kids for kids." KIDZ BOP has sold over 20 million albums and generated over 2.7 billion streams since the family-friendly music brand debuted in 2001. The best-selling series has had 24 Top 10 debuts on the Billboard 200 Chart; only three artists in history—The Beatles, The Rolling Stones, and Barbra Streisand—have had more Top 10 albums. For more information, visit www.kidzbop.com.

KIDZ BOP is a Concord Music Company.

Related Brand

Hard Rock

With a total of 204 venues in 64 countries, including 157 cafes, 22 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.
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Other Brands by AIC Hotel Group
Nobu

About AIC Hotel Group

AIC Hotel Group is exclusively contracted by RCD Hotels to spearhead the sales and marketing efforts for luxury resort properties in Florida, including Eden Roc Miami Beach and Nobu Hotel Miami Beach, as well as throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana (the world's first all-inclusive Hard Rock Hotel) in addition to six Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos (set to open in 2019), Nobu Hotel Los Cabos (set to open in 2019) and UNICO 20˚87˚ Hotel Riviera Maya, the first of a new luxury all-inclusive concept. For additional information, visit www.aichotelgroup.com.

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