Hilton (NYSE: HLT) and Alshaya Group, a leading international franchise operator, today announced a significant development of their ongoing relationship with the exclusive signing of a master development agreement to rapidly launch and develop 70 Hampton by Hilton hotels in nine countries, with the majority of these in the Middle East, North Africa, Turkey and Russia.

With the first hotel expected to open in Kuwait in 2021, Alshaya Group will deliver 50 hotels in the next eight years, with another 20 in the development pipeline, significantly expanding Hampton by Hilton's presence in the region. Hampton by Hilton is the leading global hospitality brand in the focused service hotel category, with nearly 2,500 hotels operating in 27 countries and territories around the world, making it the largest brand in Hilton's portfolio.

"We are delighted to reach this exclusive agreement with Alshaya Group, strengthening our partnership and further expanding our global Hampton by Hilton portfolio," said Chris Nassetta, President and CEO of Hilton. "Alshaya has been an important partner, particularly as we celebrate 100 years of pioneering the hospitality industry this year, and we look forward to working together to introduce travellers to Hampton by Hilton in these high-growth destinations."

"There is strong and growing demand for high quality accommodation in the region and we are excited by the potential of the Hampton by Hilton brand", said Mohammed Alshaya, Executive Chairman of Alshaya Group. "This is an important new partnership for Alshaya, further diversifying our offer to consumers, and allowing us to replicate the global success of Hampton by Hilton in our operating markets."

Hampton by Hilton continues to lead the category in guest satisfaction worldwide, with each hotel committed to the industry-leading 100 percent Hampton GuaranteeTM. Hampton guests enjoy the brand's signature free, hot breakfast with healthy options and complimentary WiFi at every hotel.

Hampton is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton's 17 distinct hotel brands, which offers members who book directly through preferred Hilton channels access to instant benefits, including a flexible payment slider that allows them to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can't be found anywhere else and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. 

About Alshaya Group

As a leading international franchise operator, with nearly 90 of the world's most  recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure  and hospitality experiences to millions of customers in prime locations across the Middle  East & North Africa, Russia, Turkey, Europe and beyond. Alshaya's portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn, KidZania and coming soon, Hampton by Hilton. A diverse, skilled team of 60,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences. Learn more about Alshaya Group at www.alshaya.com. Follow us on Facebook and Instagram. 

About Hilton

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube. 

Huw Harrow
Hilton - EMEA
+971 0 4 4464 934
Hilton