Industry Update
Supplier News31 July 2019

Omni Orlando Resort Offers Guests Plum’s Wine-on-Demand Amenity

Fifty wine by the glass systems deployed in Omni Orlando Studio Suites to upgrade in-room guest experience and boost F&B profits

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Plum, the first wine by the glass technology transforming the hospitality industry, today announced that 50 units have been deployed in the Sunset Lodge Studio Suites at the Omni Orlando Resort at ChampionsGate. The luxury property is one of several hotels in Florida to welcome Plum to enhance the guest experience and introduce a new F&B revenue stream for the resort.

"We wanted to offer an upscale amenity to differentiate our studio suites," explains Michael Hiltabidel, Director of Food and Beverage, Omni Orlando Resort at ChampionsGate. "The need for dedicated staff, maintenance and low capture rates combine to make mini-bars and room service less profitable and efficient, making tech-driven in-room experiences like Plum a win-win for guests and hotel operations. Plum aligns well with our brand and we are excited to provide this new luxury service to our guests."

Low volume combined with the need for a dedicated staff, facilities and equipment make room service difficult to deliver in a consistent, high-quality manner. F&B managers also know that preservation, oxidation and temperature are threats to any wine they open for a guest. Plum solves these problems and does it all while providing a sleek, sophisticated in-room aesthetic. It is a modern and innovative automatic wine appliance that holds two bottles, automatically identified by integrated computer and camera, and preserved for up to 90 days with argon gas. In addition, Plum tracks and bills guests, as well as alerts staff to replace a finished bottle.

Founder and CEO of Plum, David Koretz explains, "Nowhere is there greater demand for instant gratification than in the luxury marketplace and guests are expecting hotels to deliver goods faster than ever. Hotels are turning to in-room technology to directly connect guests to the hotel's services 24/7. Unlike the loss-leader that mini-bars have proven to be, Plum open's a revenue stream that scales with 25-35% capture rates and offers guests exactly what they want, when they want it. In-room beverage sales go up, the burden on service staff is reduced, and Plum can be used as a loyalty perk or special option for VIP guests."

Ranked number one in 2018 on Condé Nast Traveler's list of the Best Resorts in Orlando, and AAA - Four Diamond Award Winner from 2005-2019, among a growing list of awards and accolades, Omni Hotels & Resorts offer guests secluded luxury in the heart of Orlando activity. The resort boasts world-class golf, 862 guest rooms and suites along with two- and three-bedroom villas, Mokara Spa, 15 acres of pools and recreation including mini golf, an 850-foot lazy river, Orlando's only resort wave pool and private adult-only cabanas. It's also home to a Sports Training Complex for soccer and lacrosse, nine on-site restaurants, and has shuttle service to Walt Disney World® Resort theme parks, and proximity to Universal Orlando Resort™ and SeaWorld® Orlando.

Along with the Omni Orlando Resort, Plum has partnerships with leading independent hotels and chains, like the Four Seasons, Waldorf Astoria, Conrad, St. Regis, Ritz Carlton, Westin, Gemstone Collection and Woodside Flags.

To learn more, visit

About Plum

Plum reimagines every aspect of the wine by the glass experience. The world's first appliance that can serve a glass of wine just as the winemaker intended, Plum allows hoteliers to satisfy the moments that inspire guests to enjoy a glass of wine in the hotel's room product. Plum delivers an unforgettable experience — and profits — in extraordinary style, one glass at a time. To learn more visit

Dustin Caromano
Director of Hospitality Marketing
Phone: 844-856-7586
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