Industry Update
Press Release 8 August 2019

Momentum for the Luxury Category: Record-Breaking 2.9M Hilton Honors Points Bid for a Luxury Stay

Unprecedented bid for unique experience at Conrad Maldives underscores growing trend

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Hilton Worldwide Family/group

This week, Hilton Honors saw a new record for the highest winning bid on the Hilton Honors Experiences platform: 2.9 million Points for the Make the Maldives your Paradise Playground experience. It topped the previous winning bid by 850,000 Points, placed in 2018 on the Discover the Charm of Lake Como & Milan.

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"We've gone all-in with our luxury hotel openings in 2019 because we know that's what our guests are looking for," said Jonathan Nouri, Vice President and Global Head of Hilton Honors at Hilton. "With this recent high-value bid, it tells us that Hilton Honors members are prioritizing luxury experiences that give them access to unique and exclusive destinations."

Applauded by TIME Magazine as one of the "World's Top 100 Greatest Destinations in 2018," Conrad Maldives Rangali Island is an idyllic island paradise. Rangali Island was the first resort to showcase water villas built on stilts above the lagoon. The resort also has the world's first undersea residence (THE MURAKA) and restaurant (Ithaa). The Hilton Honors member who secured the winning bid will get to experience the property with a four-night stay, including exclusive access to THE MURAKA, a personal concierge, private jet boat transportation and evening of customized dining with the resort's Executive Chef.

The record-setting bid shows how Hilton Honors members' desire for more over-the-top experiences has evolved. In the past year, Hilton Honors has worked to meet that demand by introducing new, once-in-a-lifetime luxury offerings to the Experiences Platform, while continuing to deliver a wide range of other extraordinary experiences and exclusive access to its more than 94 million members.

The starting bid for this once-in-a-lifetime experience was set at 500,000 Points; after 48 hours, bidding reached one million Points and climbed from 2.15 million to 2.9 million within the last 10 hours of the auction's closing. Prior to this latest winning bid, Hilton saw similar high-value redemptions of luxury property experiences including Discover the Maldives with Conrad Maldives Rangali Island and Experience South Sea Magic at Conrad Bora Bora Nui.

"Our team takes immense pride in the space we've created to invite and inspire our guests," said Stefano Ruzza, General Manager of Conrad Maldives Rangali Island. "We look forward to welcoming the Hilton Honors member who has traveled the world staying in our hotels, and to providing them the extraordinary service and luxury experience that our team has curated."

For more information on exclusive access to similar once-in-a-lifetime experiences and beyond, visit Experiences.HiltonHonors.com. To enroll in Hilton Honors and learn more, including ways to earn more Points through one of the four co-branded Hilton Honors American Express cards, click here. It's fast, free and easy to join.

About Hilton Honors

Hilton Honors is the award-winning guest loyalty program for Hilton's 17 world-class brands comprising nearly 5,900 properties in 114 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room, access their room using a Digital Key and use 'Order Ahead' to request extra pillows or their favorite snack for their room prior to arrival. With more than 94 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through Hilton Honors Experiences, such as exclusive artist connections and VIP concerts with Live Nation®, and race experiences with McLaren Racing. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com. Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter, and Instagram.

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Conrad

Spanning more than five continents with 35 properties, Conrad Hotels & Resorts has created a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally connected traveler.
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