Industry Update
Press Release 8 November 2019

Tru by Hilton Celebrates Milestone of 100th Hotel Opening

New research shows that a break from routines can bring fresh perspectives and spark quality time with others

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MCLEAN, Va. - Tru by Hilton celebrates its milestone 100th hotel opening by giving away 100 two-night stays to inspire getaways. The game-changing brand from Hilton has grown at an incredible pace, hitting 100 hotels less than three years since first opening its doors.


Ideal for leisure or business travel, Tru by Hilton offers guests a consistent, enjoyable experience at an affordable price. Hotels feature reimagined spacious lobbies offering everything from board games to the build-your-own "Top It" breakfast bar, bright, efficiently designed guest rooms with the amenities most important to travelers, and a feel for the local community with custom mural art and the Tru-ly Local Wall spotlighting area attractions and activities.

According to a recent survey*, three in five Americans, or 63 percent, have taken a weekend getaway in the last year. To encourage even more getaways and exploration for those who have not partaken in a recent leisure trip (especially the 12 percent where it's been more than five years!), Tru by Hilton is giving away 100 hotel stays.

"Tru by Hilton provides a hotel stay that is energetic and vibrant, but still relaxing and comfortable, making it a great option whether you're traveling with family, friends, or solo," said Talene Staab, vice president and global head, Tru by Hilton. "On top of that, Tru is grounded in value, helping guests make their travel budgets go even further so they don't have to choose between an affordable hotel stay that's also consistently clean, comfortable, and fun. Our 100th hotel milestone presented the perfect opportunity to give guests another reason to get away and come see what Tru has to offer."

Among the results of the "Tru Getaway" survey:

  • Shake up the Routine: While there are many benefits, almost two-thirds (63%) of Americans agree that breaking out of their normal routine is the most appealing aspect of a weekend trip. The best activities locals are enjoying are posted right on the Tru-ly Local Wall in every Tru by Hilton hotel lobby.
  • Quality Time: Survey respondents said weekends away are a chance to spend quality time with family (59%) and friends (39%). In Tru by Hilton's spacious lobbies with areas to play, eat, or lounge, guests can meet new people or reconnect with family and friends over board games or a spirited round of pool, or during breakfast at the "Top It" breakfast bar with more than 35 toppings and healthy, sweet, and savory items.
  • All about Leisure: When it comes to a hotel stay, leisurely mornings make for a perfect getaway, as over two in five (42%) Americans enjoy sleeping in. Since Tru by Hilton focuses on the amenities that matter most to guests, including efficiently designed rooms, comfortable beds, large bathrooms with premium bath amenities, and of course, top-rate in-room entertainment, guests can happily lounge away.
  • Moments in Life Worth Celebrating: Time flies when you're having fun, especially for the 51 percent of Americans who have experienced a life-changing moment such as getting married, earning a promotion, or falling in love since their last weekend getaway. But with 100 hotels across North America (and counting!), Tru by Hilton is making it easier than ever to plan a getaway to celebrate those big moments!

With Tru by Hilton, travelers don't have to compromise between a clean, consistent, and comfortable experience at an affordable price. The brand Tru-ly fills that void and offers guests a game-changing experience. Building on its momentum as the fastest brand launch in hospitality industry history, Tru by Hilton now has 100 hotels in 34 states in the U.S. and Canada.

For more information about the Tru Getaway survey and to enter the sweepstakes, visit, and learn more about Tru by Hilton at and

*Kelton Global conducted the Tru by Hilton Weekend Getaway Survey among 1,005 nationally representative Americans 18 years of age and older between Oct. 21 to Oct. 25, 2019 via an online survey with an overall margin of error of 3.1 percent.

Related Brand

Tru by Hilton

Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. The brand is modern and functional, offering social connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge, and eat.
brand information
Other Brands by Hilton
Canopy by Hilton
Curio – A Collection by Hilton
DoubleTree by Hilton
Embassy Suites by Hilton
Hampton by Hilton
Hilton Garden Inn
Hilton Grand Vacations
Home2 Suites
Homewood Suites
LXR Hotels & Resorts
Motto by Hilton
Signia Hilton
Tapestry Collection by Hilton
Tempo by Hilton
Waldorf Astoria

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 977,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world's most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World's Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 106 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Rachel Kenon
Brand Public Relations, Hilton Garden Inn
Phone: +1 703 883 5333
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