Selina Hotels Step Up Against WeWork in Latin America
WeWork’s co-working model may be fledgling, but hotels are putting a twist on the concept to connect locals and digital nomads.
Each morning across the far-reaches of cities like Bogotá, Mexico City, and Puerto Viejo in Costa Rica, digital nomads start to gather to begin their workdays. As the laptops get flipped open and the headphones popped on, these remote workers are not settling in at a WeWork space. Instead, they've come to a Selina hotel — hip, affordable, and increasingly accessible.
Since opening its first Mexico City office in 2016 and expanding a year later into South America via Argentina, the company counted more than 34 offices in the region as of May, 2019. But one unlikely competitor is hospitality company Selina, known for its innovative approach to blending hostel-style dorms with upscale private rooms within the same property.