Industry Update
Press Release28 January 2020

Choice Hotels Introduces Everhome Suites To Help Developers Build A Strong Portfolio And Empower Guests' Success On The Road

Industry's Newest Extended-Stay Brand in Nearly a Decade Breaks Ground on Inaugural Hotel Outside of Los Angeles

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Everhome Suites

Choice Hotels International, Inc. (NYSE: CHH) today introduced Everhome Suites, a new-construction midscale extended-stay brand offering with customizable, apartment-style accommodations that empower guests to adapt their environment to the way they live and work during longer-term stays.

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The company celebrated the brand launch by breaking ground in Corona, California on the first hotel expected to display the Everhome Suites brand and announcing multi-unit development agreements for 13 hotels in the Austin, Texas and Los Angeles markets — all of which are also anticipated to adopt the Everhome Suites brand. Choice Hotels expects to open the first Everhome Suites hotel in 2021.

"Nobody knows the popular midscale segment better than Choice — the company that started it," said Patrick Pacious, president and CEO, Choice Hotels. "We more than tripled the size of our extended-stay portfolio over the past two years and now have over 400 hotels across our well-known brands: WoodSpring Suites, MainStay Suites and Suburban Extended Stay. With rooms and public spaces designed to be just as flexible as guests are, backed by our proven extended-stay operating model, Everhome Suites provides franchisees with another opportunity to capitalize on one of the fastest-growing segments of the hotel industry."

Purpose-built to help developers build a diversified portfolio and help drive owner returns during all stages of the lodging cycle, Everhome Suites offers a low cost-to-build, flexible prototype and lean operating model. According to research conducted by Choice Hotels' Business Intelligence Group and The Highland Group, economy and midscale extended-stay hotels have a nearly 20-year history of high guest occupancy rates, even during economic downturns. During both the 2001 and 2007-09 U.S. declines, for example, the overall hotel industry experienced occupancy rates of approximately 60% and 55%, respectively. At the same time, however, the economy and midscale extended-stay hotel segments achieved occupancy rates of over 70% and 65%, respectively, showing their relative resiliency in varied economic climates.

"There's a reason institutional capital and smart investors are drawn to Choice's extended stay brands: our proprietary operating model can help drive higher margins, occupancy rates and anticipated returns in practically any economic environment," said David Pepper, chief development officer, Choice Hotels. "Developers recognize our long track record of extended-stay success and our brands are in high demand — Choice Hotels brands represent nearly 20% of the industry's total extended-stay room count pipeline, according to data from STR."

Everhome Suites allows guests to live as they want during extended trips with comfort, convenience and stability. The prototype is crafted to anticipate the needs of today's extended-stay guests by offering amenities that help them maintain routine on the road, including:

  • Spacious studio and one-bedroom apartment-style layouts to suit guests' needs. All rooms feature a combination of defined spaces that separate work from play and customizable "me" space with:
    • Rolling, variable height workstation - perfect for finishing up work ergonomically or sitting down for dinner.
    • Full-size closet and additional open and closed storage so guests can stay organized for the days ahead.
    • Spa-like bathrooms with ample counter space and high-quality fixtures.
    • Pet-friendly options so guests can bring their favorite companions on the road.
  • Fully equipped kitchens to support guests' health and wellness lifestyles, including:
    • Appliances, like full-sized refrigerators, dishwashers, stovetops and microwaves.
    • Everything they need to prepare and enjoy a home-cooked meal: flatware, cookware and plenty of counter space.
    • "Extras" to tackle just about any recipe: small appliances, such as blenders, crockpots and electric tabletop grills will be available to rent at the front desk.
  • Modern and sophisticated public spaces, including:
    • Multipurpose lobby areas that allow guests to eat, work or relax.
    • Fully outfitted, spacious fitness centers with cardio and strength training equipment.
    • Business centers with printing capability.
    • Libraries and guest laundry facilities.
    • 24/7 self-service marketplaces with a variety of hot and cold breakfast options.
    • Outdoor pools at some hotels, depending on the market.
  • Design options that take their cues from local culture, including murals by hotel entrances and public space artwork depicting the surrounding area.

"The demand for hotel stays of seven-plus nights is nearly 20% of all room nights sold, yet only 9% of the supply is in the extended-stay segment, according to data from The Highland Group and Kalibri Labs. Everhome Suites sets out to capture this unmet demand with fresh, modern hotels that satisfy value-conscious consumer preferences for longer-term stays," said Anna Scozzafava, vice president, brand strategy and operations, extended stay, Choice Hotels. "Our target guest is driven to be successful personally and professionally, and we designed Everhome Suites to empower them to live and work more efficiently on the road so they can tackle whatever comes next."

Choice Hotels will offer the following to help hotel developers build a strong and successful portfolio with Everhome Suites:

  • A successful area development model, which gives developers the freedom to grow in their desired market.
  • Proprietary site-modeling tool to help developers select the right location for their hotel.
  • Turnkey development support and flexible prototypes to bring projects to market quickly.
  • An extremely competitive cost per key.
  • Proven operating model that helps keep hotels easy and affordable to run.
  • A brand that accommodates market needs.

"There is no better time to invest in extended stay than now," said Ron Burgett, vice president, franchise development, extended stay, Choice Hotels. "Whether you're looking to build a new construction hotel or convert an existing asset, whether your price point is aligned with economy or midscale brands, or whether you want to sign a single franchise agreement or enter into a multi-unit development agreement, Choice has an extended-stay brand for you."

For more information on Everhome Suites, visit https://media.choicehotels.com/everhome-suites.

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JW Marriott Los Angeles L.A. LIVE — Los Angeles, CA United States
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Related Brand

Everhome Suites

The Everhome Suites brand, franchised by Choice Hotels, allows guests to build life on their terms during longer- term stays. The newly constructed hotels are designed to help maintain routine on the road with apartment-style suites that have fully equipped kitchens and customizable "me" spaces, including workstations, full-size closets, additional storage and spa-like bathrooms.
brand information
Other Brands operated by Choice
Ascend Hotel Collection
Cambria Hotels
Clarion
Clarion Pointe
Comfort
Comfort Suites
Econo Lodge
MainStay Suites
Quality Inn
Rodeway Inn
Sleep Inn
Suburban
WoodSpring Suites

About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,000 hotels, representing over 590,000 rooms, in over 40 countries and territories as of December 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

Forward-Looking Statements

Certain matters discussed in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Generally, our use of words such as "expect," "estimate," "believe," "anticipate," "should," "will," "forecast," "plan," "project," "assume," or similar words of futurity identify such forward-looking statements. These forward-looking statements are based on management's current beliefs, assumptions, and expectations regarding future events, which, in turn, are based on information currently available to management. Such statements may relate to projections of the company's revenue, earnings, and other financial and operational measures, our liquidity, our ability to assist franchisees through relief or other financial measures, our ability to minimize or manage disruptions posed by COVID-19, and the impact of COVID-19 and economic conditions on our future operations, among other matters. We caution you not to place undue reliance on any such forward-looking statements. Forward-looking statements do not guarantee future performance and involve known and unknown risks, uncertainties, and other factors.

Several factors could cause actual results, performance, or achievements of the company to differ materially from those expressed in or contemplated by the forward-looking statements. Such risks include, but are not limited to, continuation or worsening of COVID-19 pandemic; changes in consumer demand; the impact of COVID-19 on the global hospitality industry, particularly in the U.S. travel market, changes to general, domestic, and foreign economic conditions, including as a result of COVID-19; future global outbreaks of pandemics or contagious diseases or fear of such outbreaks; foreign currency fluctuations; operating risks common in the lodging and franchising industries; impairments or losses relating to acquired businesses, changes to the desirability of our brands as viewed by hotel operators and customers; changes to the terms or termination of our contracts with franchisees; our ability to keep pace with improvements in technology utilized for marketing and reservations systems and other operating systems; our ability to grow our franchise system; exposure to risks related to our hotel-development, ownership and financing activities; fluctuations in the supply and demand for hotels rooms; our ability to realize anticipated benefits from acquired businesses; the level of acceptance of alternative growth strategies we may implement; operating risks associated with our international operations, especially in areas currently most affected by COVID-19; the outcome of litigation; and our ability to manage our indebtedness. These and other risk factors are discussed in detail in the company's filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports filed on Form 10-Q. Except as may be required by law, we undertake no obligation to update publicly or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

© 2020 Choice Hotels International, Inc. All rights reserved.

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