Industry Update
External Article 4 February 2020

The Story of Oyo’s Troubles Is the Story of Modern India

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1 min
skift.com

What's happening with Oyo cannot be looked at separately from the modern Indian milieu that gave birth to it, and in which it operates. Oyo now needs to rise above that legacy and bring in the global business practices that ensure it survives and thrives in the future.

There's a lot to cheer for in Oyo's rise in the hospitality industry and on the global stage. I have been rooting for Oyo from the start, especially for its ambition to be the first global Indian travel brand in the internet era. As an Indian, I really want to see Oyo succeed on the global stage.

In what seems like a blink, the company has become ubiquitous — and highly visible — across the world's most populous regions such as India and China, and with that comes a level of scrutiny that is surprising to no one except the company's management and its major funder SoftBank.

Read the full article at skift Inc.

Related Brand

OYO Rooms

Launched in 2013, OYO is India’s largest branded network of hotels. Its network currently spans over 200 Indian cities including all major metros, regional commercial hubs, leisure destinations, and key pilgrimage towns.
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