Industry Update
Press Release 2 March 2020

HFTP to assist postponed HITEC Europe Exhibitors

Provides complimentary branding packages for HITEC North America

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Hospitality Financial and Technology Professionals (HFTP®), the producers of HITEC®, announced today that exhibitors and sponsors who were confirmed to participate in HITEC Europe 2020 will be offered a complimentary branding package for HITEC North America, scheduled for 15-18 June 2020, San Antonio, Texas, USA. HFTP is also in the process of refunding booth fees and sponsorships paid to HFTP. The Europe event, which has been postponed in response to the global uncertainty related to the Novel Coronavirus and its impact on the hospitality industry. was planned for Mallorca, Spain 21-23 April is Europe's premier hospitality technology event.


"As the global nonprofit organization for hospitality finance and technology, HFTP has a unique understanding of the current challenges that our HITEC Europe sponsors and exhibitors have', said Frank Wolfe, CEO. "In order to assist them with these challenges, we put together a complimentary branding package for HITEC North America and are offering it to our confirmed Europe clients as of the postponement date."

All of HITEC Europe confirmed clients will be contacted with the details later this week. The complimentary package will include logo acknowledgement, recognition on both HITEC Europe and HITEC North America websites, and several other opportunities. The retail price of the package would be several thousand dollars but will be provided at no cost.

HITEC North America, the 49-year-old event which is the grandfather of the HITEC brand, is the largest hospitality technology event in the world and surpassed 93 percent of its sponsors and advertising sold as of close of business on February 28. HITEC North America offers a combination of top-notch education and exhibits, bringing together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the opportunity to connect with fellow professionals, HITEC has everything to enhance a hospitality professionals' career.

"This week has been a horrible week for the travel and hospitality industry, and it was a tough decision for us to postpone Europe HITEC", said Thomas Atzenhofer, CPA, Deputy CEO of HFTP. "HFTP is committed to assist the industry with the nonprofit resources we have available to us." Therefore, we are allowing exhibitors and sponsors extended payment due dates to April 1 instead of the previous March 1. No booths or sponsorships will be cancelled until that time. For members whose renewals might be impacted, we are asking them to contact our membership department directly."

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About HFTP

Hospitality Financial and Technology Professionals (HFTP®) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas, USA, with offices in Hong Kong, United Kingdom, the Netherlands and Dubai. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders spanning across the globe. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. It does this via its expert networks, research, certification programs, information resources and conferences/events such as HITEC. HFTP also owns the world's only hospitality-specific search engine, For more information about HFTP, email [email protected] or visit the HFTP website

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