Dear HEDNA Members, Hospitality & Technology Professionals and Industry Experts,

HEDNA's mission is to simplify hospitality distribution through facilitating connections, education and insights required for success in the ever-changing hospitality industry.

And ever-changing it is. Our world is facing a profound crisis by 2019-nCov. The loss of lives is a tragedy; a remedy has yet to be found. Travel advisories and restrictions are in place in many regions. Conferences and events are rescheduled or cancelled.

With this in mind, we continue to make preparations for HEDNA Amsterdam; the team is putting together an amazing program and I look forward to welcoming you there. We will keep you informed as to any change of course.

We have weathered many challenges before and together we will overcome this. Travel will bounce back. Let's use the pause to become better at what we do. Let's invest into a brighter future by utilizing HEDNA for what it does best:

1. Education & Training

Now is a great time to invest into your teams providing them education & development opportunities. HEDNA will be conducting education sessions starting in March. These sessions will be free and accessible to anyone. We are starting with our HEDNA U curriculum divided into condensed and succinct sessions. Subscription is available in the footer of the HEDNA website.

We want your help: We are looking for facilitators and content.
Reach out to [email protected] to participate.

2. Knowledge Sharing

Our HEDNA TV channel on YouTube contains an abundance of insights and content from past conferences. Missed a session in LA because of an important partner meeting? Catch up on what you missed. We will be adding more sessions in the upcoming weeks; subscribe to be notified. HEDNA will also publish its content through Podcast shortly.

3. Working Groups

A pause is an opportunity to update your content, your distribution strategy, implement a best practice that you have been meaning to and haven't had the time to execute on. HEDNA has published great white papers and is moving the conversation forward. Learn more about the workgroups and join today!

4. Invest into new technologies

HEDNA regularly showcases new innovative tools and services. Now is a great time to implement a new system, move into the cloud, introduce a new product. Our recent Innov8 winners include:

And for a complete overview, here is a Link to our playlists.

5. Exchange

We want to hear from you. Together we are stronger; you may have a great idea, suggestion or best practice and you are looking for a platform to share it: [email protected]

And as a reminder: our next HEDNA conference is scheduled in Amsterdam from May 18-20, 2020. Its theme: Creating Connections - Building Bridges.

I am confident that we will overcome these headwinds by focusing on exchange, collaboration and education. Together we will lead the world back to travel.


Thank you,

Sebastien Leitner

HEDNA President

Reach me at [email protected]

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