Over 3,000 Register For Virtual Hospitality Summit — Photo by The Bench

LONDON, United Kingdom - Hospitality Tomorrow - Digital conference will unite the hospitality industry to combat the COVID-19 crisis

Over 3,000 hospitality industry professionals have already registered and over 5,000 are expected to attend Hospitality Tomorrow, a free online summit, taking place tomorrow, 7th April, to discuss the impact of the COVID-19 crisis on the hospitality industry.

The event features an impressive array of speakers, all giving their time free of charge to participate. Highlights on the agenda include:

  • Dr. Paul G. Stoltz, Founder and CEO of Peak Learning and author of Adversity Quotient, discussing how we survive and craft our response in this moment of truth. He is also interviewed by HARDtalk Presenter, Stephen Sackur
  • Roger Bootle Chairman, Capital Economics, assessing the economic impact of COVID-19
  • Amr AlMadani, CEO, Royal Commission for AlUla, and Puneet Chhatwal, CEO & MD, Indian Hotels Company Limited, considering how to sustain growth through adversity
  • A top team from HAMA Global, representing over a million hotel rooms, sharing their experiences of the crisis from an asset management perspective
  • Hon. Minister Najib Balala, Cabinet Secretary, Ministry of Tourism & Wildlife, Kenya, and Roger Dow, President & CEO, U.S. Travel Association, exploring with Anita Mendiratta, Special Advisor to the Secretary General, UNWTO, the creation of global coalitions readying for recovery
  • Olivier Jager, CEO & Co-Founder, ForwardKeys and Robin Rossmann, Managing Director, STR, talking to Nick van Marken, Managing Director, van Marken Limited, about spotting the green shoots of recovery
  • Andrew Sangster, Owner, Hotel Analyst, evaluating the post-virus investment landscape with Desmond Taljaard, Managing Director-Hotels, L&R, and Paul Slattery, Director, Otus & Co Ltd
  • Wolfgang Neumann, Former Radisson CEO, Chairman, International Tourism Partnership and Chairman, Hotelschool The Hague, discussing crisis communications with Peter Greenberg Travel Editor, CBS News, Arnie Weissmann, Editor in Chief, Travel Weekly, and David Tarsh, CEO, Tarsh Consulting

In addition, there are breakout sessions featuring many more top executives, covering the prospects for adventure travel, crisis management tips from around the world, the post-corona age, hospitality's role in community resilience and how to capitalise on the downtime.

Other popular conference activities will also be replicated online, including speed networking, which will give participants a series of three-minute one on one video calls with other delegates. There will also be an on-line exhibition, where it will be possible to browse through virtual exhibition booths and engage in a live video conversation with a representative of the exhibitor.

Jonathan Worsley, Chairman & Founder, Bench Events said: "In difficult times, people have a burning desire to come together to figure out how to address the situation. As that is not possible in person, in just a couple of weeks, we have created the opportunity in cyberspace. I am excited to see thousands of industry leaders from around the world signing up to attend."

More information about the agenda, speakers and how to register can be found at www.HospitalityTomorrow.com. Registration is free of charge, although an optional charity donation is requested.

About Hospitality Tomorrow

Hospitality Tomorrow (www.HospitalityTomorrow.com) is organised by the global event organiser Bench Events, which has a long track record of delivering multiple premium hotel investment conferences and forums across Europe, the Middle East, Africa, Asia and Latin America. Market leading annual conferences include the Arabian Hotel Investment Conference (AHIC) in Dubai, now in its 14th year, The Global Restaurant Investment Forum (GRIF), the Saudi Arabia Hospitality Investment Conference (SHIC) and the Latin American Hotel & Tourism Investment Conferences (SAHIC).

About The Bench

The Bench has built a legacy as a global curator of opportunity, designing transformative forums and summits that empower the hospitality and travel industries to connect, innovate, and thrive. With over two decades of expertise, The Bench creates platforms that go beyond transactions to inspire collaboration and drive meaningful change.

Each event brings together government leaders, tourism ministries, global travel associations, leading hospitality brands, hotel owners and investors, airlines, destination developers, and more. From flagship gatherings like FHS World (formerly AHIC) and FHS Saudi Arabia, to FHS Africa (formerly AHIF) and AviaDev, The Bench creates events where ideas spark, relationships deepen, and investments take flight.

The Bench thrives on fostering dynamic and forward-looking dialogues, uniting industry pioneers to address challenges, seize opportunities, and co-create the future. Each event is crafted to deliver more than just connections - it's about transforming ideas into action and building a better tomorrow.

Discover more at thebench.com

About FHS World

Dates: 27-29 October 2025

Location: Madinat Jumeirah, Dubai, UAE

Sponsors:

Jumeirah as Host Sponsor; Ministry of Housing, Utilities and Urban Communities (MHUC) – Egypt, Neom, Rua Al Madinah, Taiba Investments, Territorial Development Agency (Albania), Tourism Promotions Board Philippines and UAE Ministry of Economy & Tourism as Strategic Partners; PWC as Knowledge Partner; Accor, Arada Hospitality LLC, Barriere, ClubMed, Colliers, IHG Hotels & Resorts, Italia Hospitality, Jabal Omar Development Company, Marriott International, Modon Hospitality, Radisson Hotel Group, Red Sea Global, Rotana and The Ascott Limited as Headline Sponsors; Abu Dhabi Hospitality Academy - Les Roches, Action Hotels, Aleph Hospitality, Aristara.ai, Arthur D Little, Blastness, Bushtec Creations, BWH Hotels, CBRE, Compass Project Consulting, Credibl ESG, Danube Hospitality Solutions, EHL Hospitality, ELKO EP, Enterprise Greece, Forsite Creative, H World International, HDL Automation, IHCL, JLL, JT & Partners, Knight Frank, Legacy Hotels Holding (Louvre), Millat Group, Minor Hotels, Parsons, QUO, Rikas Hospitality, Sharjah Investment and Development Authority (Shurooq), STR – a CoStar Group Company, Technogym, The First Group Hospitality, TUI Hotels & Resorts, United Hospitality Management, UNS and Wyndham Hotels & Resorts as Sponsors; ARK People Solutions, Cavendish Maxwell, Centara Hotels & Resorts, Inntelo AI, Invest Cyprus, Rove Hotels and Shaza Hotels, Start Reverse and iReserved as Exhibitors; and Adyen, dailypoint, ExploreTECH, Fairmas, Flyr, Portal, RMS Cloud and ROOMNET in the ExploreTECH Tech Pavilion.

David Tarsh
+44 (0) 20 7602 5262
The Bench