Industry Update
External Article27 April 2020

Hotel ‘bonds’ could bring hoteliers, guests together

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1 min (HNN)

Everyone is well-acquainted with the concept of gift cards, a physical or digital card that allows its owner to spend a set amount of money on goods and services. Just as good as money, the owner receives as much as what was put in.

People are supposed to stay in their homes as much as possible during the coronavirus pandemic. Since they are not going out and spending money the way they used to, many businesses, mostly restaurants, stores and even hotels, have pushed the idea to consumers they can/should buy gift cards to provide money to struggling businesses now and then cash in on them later.

The idea makes sense. Find a business you love and then support it through this crisis until it's safe again to return to normal activities, but I don't know if that's necessarily enough incentive to get enough people to do it.

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