How To Plan For Travel’s Expensive New Normal
Recent surveys from sources like the Global Business Travel Association and a new BVK survey focusing on US traveler's recovery preferences show that travel's "new normal" won't look like anything we've seen before.
For those who wish to know what "the new normal" will look like in international travel, one aspect is sure: it will likely be a lot more expensive.
Although fares are down at present because flights are empty, airlines are already looking at cabin designs that give customers more room in flight and most realize that flyers will not want to sit in the middle seat for some time to come, if ever. The days of packed flights at discount prices may be over. Even the CEO of Ryan Air, Michael O'Leary, recently stated that if he can't put flyers in middle seats he will close shop.