Industry Update
Press Release18 May 2020

Accor North & Central America addresses COVID-19 & beyond with launch of new wellbeing platform ‘ALL Stay Well’

Program debut coincides with announcement of Accor’s strategic partnership with AXA to provide medical support to guests at Accor properties worldwide

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Global hospitality leader Accor today announced the launch of a new wellbeing platform for Accor's North & Central America region - 'ALL Stay Well'. "For more than 130 years, our loyal guests and employees at Accor properties across North & Central America have entrusted us with their care and safety. We have a longstanding tradition of setting new benchmarks for excellence in our industry and today is no different," said Heather McCrory, CEO, Accor North & Central America. "As we navigate through this unprecedented moment in our history, we remain deeply committed to the wellbeing of our Accor family. Welcoming, safeguarding and taking care of others is at the very heart of what we do and who we are. Today, this means partnering with top experts, investing in research and insights, and rolling out new standards of safety, enhanced protocols and procedures which address our new reality - travel in a world with COVID-19."'ALL Stay Well' launches with a focus on the care and safety of guests and employees through the prevention of COVID-19. Phase one of the integrated program includes:

  • Stringent new health & safety standards focused on 20 key touchpoints throughout the guest and employee journey
  • Oversight by a team of expert advisors to ensure maximum efficacy - including: Bureau Veritas, a world leader in hygiene & cleanliness inspection; Dr. Amesh Adalja, Senior Scholar at the Johns Hopkins University Center for Health Security & fellow with the Infectious Diseases Society of America; and Ruth Petran, Ph.D., CFS, Senior Corporate Scientist, Food Safety and Public Health, for Ecolab, global leaders in cleaning and hygiene, and trusted advisors to the CDC
  • Validation under the new global ALLSAFE Cleanliness label, which confirms and commits to guests that the new standards have been met in Accor properties worldwide. All Accor hotels must apply the global and regional standards and be audited either by the Group's operational experts or third-party auditors to achieve the new ALLSAFE label
  • Rollout of a new comprehensive, hands-on safety & hygiene training program to ensure that all employees worldwide have the skills and education necessary to protect themselves and all who visit the Group's hotels
  • Groundbreaking strategic partnership with AXA, a global leader in insurance, aimed at providing medical support to guests across 5,000 Accor hotels worldwide. Accor guests will benefit from AXA's most recent advances in telemedicine through free access to medical teleconsultations, as well as access to AXA's extensive medical networks, with tens of thousands of licensed healthcare professionals
  • Interactive resource website at

Looking ahead - as the growing desire to live healthier continues to evolve into one of the most powerful cultural shifts of this second decade of the 21st century, Accor's 'ALL Stay Well' program will partner with the leaders, the innovators, the disruptors who are rethinking what it means to live well. Building on Accor's demonstrated commitment to making wellness a standard of travel, 'ALL Stay Well' will explore how wellbeing is integrated into the customer and employee journey, introducing new programs to promote physical, mental and social health, through the COVID-19 pandemic and beyond.McCrory adds, "Though it is impossible to know what tomorrow holds, please be assured that we are looking ahead, to ensure that our valued guests and employees will always be looked after with the highest degree of care and comfort. When you feel comfortable traveling again, we invite you to stay well with ALL."

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15 May 2020 — Accor, a global hospitality leader, and AXA, a global leader in insurance, announce an innovative strategic partnership to provide medical support to guests across the 5,000 Accor hotels worldwide. As soon as July 2020, this partnership will enable Accor guests to benefit from the highest level of care thanks to the expert medical solutions of AXA Partners, AXA's international entity specialized in assistance services, travel insurance and credit protection.
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About Accor

Accor is a world leading hospitality group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry"s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and mora than 260,000 team members worldwide. 68 million members benefit from the company"s comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

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