Industry Update
External Article25 June 2020

Five Programming Ideas That Hotels Can Consider For Social Distancing (And How To Market Them)

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As the world begins to reopen and rebuild following the devastation of COVID-19, it's no secret that hospitality brands face a daunting journey back to the mountaintop. In fact, the hotel experience we knew three months ago may very well never look the same again, or at the very least for the next couple of years.

This is not to say that hotels don't have the capacity to regain their previous stature, popularity and profitability. Quite the contrary, it simply requires us to get creative about ways to negate consumer fears and adjust our guest experiences to meet the needs of social distancing.

Over the past few weeks, I've seen some very innovative new hotel programming ideas take shape to address this issue. Below are a few of my favorites, and for my fellow marketers, some tips on how we can best communicate them to consumers who feel hesitant to travel.

1. Touch-Free Stays

Read the full article at Forbes

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