Source: Accor

Paris - ALL - Accor Live Limitless, today launches a groundbreaking digital cartoon to showcase the iconic new away Paris Saint-Germain football jersey and celebrate ALL's global ambition to revive football fans' passion while inspiring travelers to live limitless experiences around the world.

Made in collaboration with the multi-disciplinary award-winning Illustrator Spiros Halaris, the cartoon celebrates football's return to Parc des Princes for the 2020/21 season as well as ALL - Accor Live Limitless, the daily lifestyle companion that brings together all the benefits, services and experiences offered by the Accor universe.

ALL's partnership with Paris Saint-Germain, first launched in 2019, brings together a world-leading augmented hospitality group with the world's fastest-growing football club. Paris Saint-Germain's booming popularity, unique lifestyle approach and world-acclaimed know-how to inspire supporters and partners alike combines well with Accor's loyalty program, which aims to offer "once in a lifetime" member experiences across more than 5,000 hotels and global brands, from economy to luxury, including Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis.

The new Paris Saint-Germain jersey, based on an iconic design in time for the historic club's 50th anniversary celebrations, has been long-awaited by fans and is inspiring players to get back to the game they love after an unprecedented break due to Covid-19. Because access to the players was not possible due to lockdown, ALL - Accor Live limitless chose instead to create this premium animated cartoon to show off the new away jersey and the very best elements of our two universes: teamwork and passion. With this cartoon, we also aim to inspire people with positivity and encourage them to reignite their love of travel, through the rediscovery of our 110 destinations.

Football has been gone for too long but today we're excited that it is back and better than ever. Let rediscover your passion!

Discover the cartoon here.

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

Estelle Wimel
Communication Manager
Accor