Our goal is to provide essential data to the industry at a critical time to enable a comprehensive look into the impact of the pandemic with a focus on looking ahead toward the recovery. By understanding how the pandemic has impacted a market, industry leaders can begin to understand the drivers of the recovery in that market. And by understanding those drivers, those operating in that market can begin to get Ahead of the Curve to accelerate the path to recovery.

As part of an ongoing series as a service to the industry, we will provide regular market-specific downloadable reports analyzing the impact and forecasting the recovery of the COVID-19 pandemic on a selection of major U.S. markets.

Download Ahead of the Curve: Atlanta GA

About Kalibri Labs

Kalibri Labs evaluates and forecasts revenue and cost of acquisition performance in the digital marketplace. Our next-generation HummingbirdPXM platform is the only hotel benchmarking and reporting solution driven by AI and machine learning. HummingbirdPXM is built on a robust database of daily transactions and cost of acquisition data gathered weekly from almost 35,000 hotels. Using advanced algorithms, the platform enables owners and operators to determine a hotel's optimal business mix and manage resources to achieve it. Kalibri Labs unpacks the composition of RevPAR to describe market demand by rate category and channel assisting hotel owners and operators to develop strategies that improve profit contribution, which leads to higher asset values. Tapped regularly by the real estate and investment community, the Kalibri Labs database supports hotel transactions and financial restructuring by brokers, lenders, appraisers, and financial consultants. For more information, visit www.kalibrilabs.com.