Industry Update
Supplier News19 November 2020

Pegasus Rolls Out Industry-First Solution Powered By Hotel Trader For Automated B2B Distribution

Hotel Trader’s fully integrated and automated platform allows Pegasus CRS customers to distribute to B2B demand partners with no manual work required

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NEW YORK - Pegasus, a leading global provider of top-rated hotel reservations and e-commerce solutions, today announced the rollout of its solution with Hotel Trader, an innovative new platform offering simple and highly scalable managed B2B distribution to a network of global and regional channels generating a collective $50 billion annually in demand. The fully integrated and automated platform allows Pegasus CRS customers to connect to a network of demand partners in less than 10 minutes. It eliminates the need for sending spreadsheets for content and coordinating with third-party platforms for building, mapping and testing for each individual demand channel.

"We were impressed at how easy and fast it was to implement Hotel Trader, and how quickly we were up and running," noted Brian Christensen, VP Revenue Optimization for Meruelo Gaming. "All of the pain points have been eliminated, and in a matter of weeks they have become a notable performer for the hotel. This is truly an innovative solution for the industry."

Hotel Trader allows hotels to simplify and consolidate fragmented demand across its distribution network through a single contract with a single payment source. This allows hotels to grow and add new channel partners quickly and in perpetuity with no resource allocation or need for new contracts, payment terms, or integrations.

"B2B distribution does not have to be so complicated," says Dermot Quigley, President of Hotel Trader. "Imagine a system where you connect to the demand you wanted with a few clicks. By removing all friction, while never having to leave the CRS and giving access to a growing demand network with real-time responses, we are returning to hotels their most precious resource—time."

With its close partnership with Pegasus, Hotel Trader is fully integrated into the Pegasus CRS platform, meaning that hotels can control their distribution directly from their CRS. Contracting, rate plans, room types, and promotions are all done from within the dashboard automatically within minutes. This creates a speed to market unknown in B2B distribution today. The depth of this integration provides full transparency on Availability, Rates, and Inventory (ARI) delivery, while giving immediate performance from a massive demand network.

"We are very enthusiastic about this partnership with Hotel Trader," says Gautam Lulla, CEO of Pegasus. "Never before have two distribution systems in our industry been so tightly integrated. This makes accessing Hotel Trader's network of demand channels a 10-minute process within the Pegasus CRS. The customers that have used this platform are already seeing fantastic results, in a short amount of time when they need it most."

"Hotel Trader has created extraordinary value during COVID-19 by allowing us to access domestic B2B distribution in the short term and supporting the long-term outlook with international demand for 2021," says Ankur Randev, Chief Commercial Officer of Highgate Hotels. "Speed to market, agility and automation was not how we would describe B2B distribution in the past. We are excited for this partnership with Hotel Trader for B2B distribution of the future."

Hotel Trader will offer access to the platform for free for Pegasus customers joining before December 31, 2020. "There are enough expenses involved already for hotels," adds Quigley.

About Pegasus

Pegasus combines high-tech innovation with high-touch service to give hoteliers more control over their revenue and distribution strategy than ever before. Following their merger with Travel Tripper, Pegasus enables hoteliers to better connect with their guests through an innovative and flexible platform of Reservations, E-commerce, Global Sales, and Business Intelligence solutions that help hotels drive demand and increase revenue and profitability, including the Pegasus CRS, named Best CRS 2020 by Hotel Tech Report. With more than 30 years of experience in global distribution, Pegasus serves hotels across 120 countries from eight offices worldwide in New York, Scottsdale, Las Vegas, London, Paris, Frankfurt, Tokyo, and Hyderabad. For more information, visit www.pegs.com.

About Hotel Trader

Hotel Trader is a 100% automated & cloud-based distribution management company that seamlessly connects hotels to global demand with the click of a button. Managed services include Operations, Contracting, Billing, Accounting, ARI Tracking, and Technical Development. By removing friction caused by manual and labor intensive processes, Hotel Trader increases visibility for hotels across B2B sales channels and puts hotel revenue managers back in the driver's seat with controls directly embedded within the CRS or PMS, saving time and money for hotels of any size. Hotel Trader works with leading hotel groups and hotel technology companies to provide innovative and scalable distribution solutions. For more information please visit www.hoteltrader.com.

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Pegasus Reservations

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