Industry Update
Press Release28 January 2021

U.S. hotel profits fell 84.6% in 2020

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Str bis

Including a 100.6% decline in December, U.S. hotel profitability fell 84.6% in 2020, according to STR's latest monthly P&L data release.

December gross operating profit per available room (GOPPAR) came in worse than any month since June in both absolute terms and year-over-year comparisons.

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"Lower demand in December coupled with fixed expenses for hotels meant profit declines on par with early in the pandemic," said Raquel Ortiz, assistant director of financial performance for STR. "That only worsened the overall 2020 figures, which showed an average profit level less than $15 per room after coming in at almost $95 in 2019. As noted in our revised forecast, this year is off to a slow start amid a worsening pandemic situation, so the pattern of dwindling profitability will likely continue in the coming months."

Six of the major markets reported GOPPAR declines worse than 100% in 2020. Among those markets, New York City reported the steepest decline in the metric (-136.5%). Minneapolis/St. Paul showed the largest decrease in total revenue per available room (TRevPAR: -83.8%).

Industry stakeholders interested in Monthly P&L participation should contact [email protected]. Those interested in subscribing to soon-to-be released reports should contact their account manager or [email protected].

Key profitability metrics:

  • TRevPAR - Total revenue per available room
  • GOPPAR - Gross operating profit per available room
  • EBITDA - Earnings before interest, income tax, depreciation, and amortization
  • LPAR - Total labor costs per available room

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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