Industry Update
Supplier News 4 March 2021

Xperium Launches JOE, AI Enabled OmniChannel Messaging Platform for Hotels

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Xperium by RepUp

Gurgaon - Xperium is pleased to announce the launch of its Journey Orchestration Engine for omni channel messaging (Xperium Joe). It enables hotels to directly engage with guests over WhatsApp, SMS and other key messaging platforms.

Using Xperium Joe, hotels can send targeted communication through various stages of guest journey; starting from booking to post checkout. Leveraging its smart segmentation engine, hotels can create custom segments and orchestrate unique journeys based on the segment. The platform uses past data to create campaign and segment suggestions.

Xperium Joe also enables automated replies using an AI powered conversational bot which can be used to answer common guest queries related to hotel policies, amenities and timings.

With this latest and advanced communication platform, hotels will be able to overcome their communication and collaboration challenges among hotel staff. This will also result in heightened guest satisfaction, guest engagement, brand loyalty and revenue will follow automatically.

Xperium Joe can be easily integrated with PMS solutions to make the data flow seamless. The platform has interface with key PMS like Oracle Opera, Infor, Protel, Mews, Cloudbeds, Hotelogix, Winhms, VHP etc. The platform has been built for quick deployment for mid market and enterprise properties.

The creation of this platform is driven by the fact that text messaging is a preferred way to communicate with businesses for 9 out of 10 consumers. 95% users in US, India & South East asian markets are active on WhatsApp & SMS. According to Heymarket research, business text messaging has a response rate of up to 80%, and SMS have an high open rate (98%). Using Xperium Joe, hotels can increase guest engagement by upto 200%, creating significant upticks in revenue and guest satisfaction.

Speaking on this occasion, Sachin Agarwal, Co-Founder & Product Head Xperium said "Keeping the recent pandemic in mind, Hotels need unconventional approaches to claim back lost business. Xperium Joe is a powerful tool to automate marketing and transactional communication at scale and take advantage of conversational economy". Further, he added that with PMS integration, Xperium Joe can uplift revenue numbers by upto 10%.

Commenting on the results from beta release, Avinash Dutt, Head of Enterprise Sales said "We are seeing 300% more upsells and 200% additional direct booking through the Xperium Joe platform". With hotels opening up across the globe, we are proud & humbled to be a part of the recovery journey."

About Xperium

Xperium platform integrates with all significant PMS and other hospitality technologies, including Oracle Hospitality, Infor, Siteminder, Mews, Cloudbeds and more.

Xperium has enterprise and mid market customer base including hotel brands like Radisson, Hyatt, Moxy by Marriott, Taj Pierre, Chroma Group, SM Hotels, Lemon Tree, Roseate House (Bird Group) among its customers. Headquartered in Gurgaon, India, with a presence over SEA, South asia and the US. Xperium is at the forefront of technological innovation for the hospitality industry.

To learn more, visit www.xperium.ai

Contact
Nirmal Singh Rathore
Marketing and Communications
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