Mews announce new report highlighting the ‘Metrics that Matter’ for the future of hospitality
Report debunks some of the traditional KPIs and encourages the industry to shift its thinking to focus on the guest.
PRAGUE and NEW YORK - Mews, the leading cloud-based property management system, has today launched a new report, Metrics that Matter, focused on how hoteliers and hospitality professionals can leverage data to run operations more efficiently and effectively.
"The most valuable guest is the one that a hotel has for a lifetime, but none of the traditional metrics reflect this fact," said Richard Valtr, Founder of Mews. "The industry focuses too readily on metrics tied to the room - for example, ADR, RevPAR, and Occupancy - but these blinker perspectives. There's so much opportunity for hoteliers to completely rethink spaces and services offered to guests, if the guest becomes the primary success metric. Metrics that Matter highlights the ways future-driven hoteliers should shift their thinking."
With so much data available to general managers, owners and team members, it can be difficult to understand what to focus on and how to leverage that data into insights or relevant touchpoints. The report breaks down the running of a hotel into three distinct areas - operations, revenue and marketing - and guides the modern hotelier in how to make informed business decisions.
The continued impact of the coronavirus pandemic means that hoteliers must run operations more efficiently than ever with the resources now available. With that in mind, the report looks at how hospitality professionals can leverage technology to automate many processes and communications so that team members running the day-to-day can focus on priority one: the guest.
Filled with examples and case studies from some of the world's leading hotel brands, it's not just Mews who are the ones who are demonstrating this shift in thinking. Brands who are embracing the future, expectant guest, are shifting perspectives away from the traditional metrics to focus on KPIs set to future proof the success of their hotel operation.
"The pandemic has accelerated this shift in thinking," continued Valtr. "But what I love is that we're seeing hoteliers take action through the technology they implement. As guests begin to return, they are going to be more demanding than ever before, and it's time that hospitality meets these expectations. It's an incredibly exciting moment for our industry."
To download the report - click here.
About Mews
Mews is the leading platform for the new era of hospitality. Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Generator-Freehand, The Strawberry Group, The Social Hub, and Airelles. Mews was named Best PMS (2024) and listed among the Best Place to Work in Hotel Tech (2021, 2022, 2024) by Hotel Tech Report, as well as World's Best Hotel PMS Provider (2023) and World's Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards. The company has offices in Europe, the United States and Australia.
George Barker
Director of Communications
