Horwath HTL Market Report: China Hotel Market & Covid-19 Influence
In 2020, under the influence of COVID-19, Horwath HTL conducted a special Sentiment Survey on the Influence of the Novel Coronavirus Outbreak in February, June, September and December of 2020 and March of 2021.
By entering the second quarter of 2021, though the international pandemic situation is still severe, the domestic prevention work in China has entered into a stage of normalization. At the same time, with the relaxation of the traveling restrictions, the weather getting warmer, and large- scale development of the vaccination work, the market sentiment score has been greatly improved, reaching a peak of -14 since the outbreak. This number is even higher than that of the second half of 2019 when the pandemic hadn’t arrived. In particular, the sentiment scores of Hainan, Northwest, and Southwest regions, which are the domestic long-haul destinations now serving as the substitutes for the international destinations, are showing positive growth.
About Horwath HTL
Horwath HTL is focused one hundred percent on hospitality, tourism, and leisure consulting. Our services cover every aspect of hotel real estate investment, tourism, and leisure development. Our clients choose Horwath HTL because we have earned a reputation for impartial advice that will often mean the difference between failure and success. Each client project is unique, and they rely on us to utilize the experience we have gained throughout our 100-year history to assist them in achieving their goals. Being a global firm with 52 offices in 40 countries, we have successfully carried out over 40,000 assignments for both public and private clients. As part of the Crowe Global network, a top-ten accounting, and financial services network, Horwath HTL is the number one choice for companies and financial institutions looking to invest and develop in the industry.
For more information, please visit www.horwathhtl.com.
