Source: Accor

Tailored to its members’ passions, the #LimitlessChallenges campaign by ALL - Accor Live Limitless, the main partner and official jersey sponsor of Paris Saint-Germain, has chosen a winner for this first challenge. A remarkable experience in an ibis hotel with Marquinhos and the music band L’Impératrice…

Earlier this year, ALL - Accor Live Limitless, Accor’s loyalty programme and booking platform, launched a campaign offering its members the chance to challenge Paris Saint-Germain players on the ‘pitch’ of their choice.

Through the #LimitlessChallenges initiative, the daily lifestyle companion ALL - Accor Live Limitless allows its members to enjoy exceptional experiences within its hotels. The first winner – a music fan – had the opportunity to challenge Marquinhos in the ibis Clamart Paris Velizy hotel. The challenge in question: teaching the captain of Paris Saint-Germain to play the bass guitar.

ALL organised this first music-related Limitless challenge at the brand-new ibis hotel in Clamart. An event perfectly suited to ibis MUSIC, a programme which aims to share this passion for music with all ibis guests, notably by organising regular concerts in all the brand's hotels. In a room specially transformed into a music studio, with drums, guitars and amps, the ALL - Accor Live Limitless member had the honour of teaching Marquinhos to play the bass guitar.

After some time bonding with the player, the pair discovered that ALL had another amazing surprise in store! Opening the door to the adjoining room, they discovered a real concert stage and the music band L’Impératrice, who invited them on stage for an unforgettable performance.

An experience in line with what ALL - Accor Live Limitless offers to its members on a daily basis within the various hotels of the Group, reflecting a new vision of hospitality that goes beyond accommodation.

ALL has other exceptional experiences in store for its members... see them in the next episode!

Event organised in accordance with public health regulations. Participants were tested beforehand for COVID-19.

About ALL – Accor Live Limitless

ALL - Accor Live Limitless is a daily lifestyle companion. ALL harness and enhance the brands, services and partnerships offered by the Accor’s ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and global roll-out plan for all its guests and 68 million of loyalty members.

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

Estelle Wimel
Communication Manager
Accor