Following the success of the past four editions, the Conference will take place on 9-10 September 2021, in Reguengos de Monsaraz in the Alentejo region, in collaboration with the Government of Portugal.

Held under the theme ‘Wine Tourism – a driver for rural development’ in a hybrid format to welcome delegates from all around the world, the Conference will focus on the contribution of wine tourism to social and economic regional integration and its great potential to generate development opportunities in rural destinations.

UNWTO Secretary-General, Zurab Pololikashvili says: “It is now more important than ever to support wine tourism and I am confident that this event will represent a unique opportunity to share experiences that face up these challenging times and place the two sectors at the center of recovery, particularly for the benefit of rural communities. I thank Portugal’s support to accelerate the recovery of the sector.”

The Minister of State, Economy and Digital Transition, Pedro Siza Vieira, aims to position the country “As one of the top destinations in wine tourism, which is a main strategic asset for Portugal due to its ability to attract a highly qualified tourist with high purchasing power, allowing for multiple attraction anchors throughout the territory and throughout the year, thus contributing to territorial cohesion and reducing seasonality. Wine tourism’s development in central in the Recovery Plan (Reactivate Tourism | Build the Future) for the Tourism sector but the dynamization of this product also has a specific and dedicated action plan. The aforementioned Plan will contribute to the enhancement of wine tourism, wine itself and will be a very important contribution to creating more value and employment in these regions.

Mayor off the Municipality of Reguengos de Monsaraz, José Calixto, says: “Welcome everyone to one of the richest wine regions in Portugal! Reguengos de Monsaraz and Alentejo are a territory experienced and felt by Man for over 9,000 years. We are valued by a unique intangible heritage, very hospitable people, high quality wines that are part of our identity and several excellent wine tourism activities, allow unforgettable experiences. We would like to share them with you!”.

Since 2016, the Conference has highlighted the importance of wine tourism to the socio-economic development of destinations and has served as a platform to exchange experiences, identify good practices and promote wine tourism as a tool for sustainable development.

About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

UN Tourism Communications Department
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