Selina Advances Growth Strategy With Planned Expansion In Key Markets
To open five new locations across the U.S., Mexico, Greece and Israel by end of third quarter 2021
Selina, the fast-growing hospitality and experiential brand targeting millennial and Gen Z travelers, today announced plans to open five new properties in Chicago, Washington D.C., Guadalajara, Jerusalem and Paros, Greece by the end of the third quarter 2021. These new locations will add approximately 2,000 beds to Selina’s global network of living spaces for digital nomads and advance the company’s strategy to scale in large urban markets.
“Continuing to build our footprint in urban cities represents a compelling growth opportunity for Selina as the vast majority of hotels in these markets don’t address the wants and needs of our target audience,” said Rafael Museri, Selina’s Co-Founder and Chief Executive Officer. “Moreover, we have continued to recover from the restrictions on travel that occurred during the pandemic. With younger travelers showing clear desire to see the world after being stuck at home for a year, and a rising number of underutilized hotels globally, we recognize a clear opportunity to rapidly scale our offering. Opening these new locations will introduce Selina’s strong value proposition to thousands of potential customers and help grow our community of local talent and creators who spread our brand around the world.”
Selina’s new 600-bed Chicago property will be located at 100 E Chestnut Street, and its first Washington, D.C. property will be located in the revitalized Union Market district and feature 372 beds. The new 346-bed Guadalajara destination will be situated at Av. Chapultepec, and mark Selina’s 10th property in Mexico. With the opening of its 70-bed Jerusalem Mountains and 545-bed Paros properties, Selina will operate four destinations in Israel and three in Greece. These openings follow Selina’s successful entry into other major urban markets such as Miami, New York, London and Lisbon, where the brand continues to resonate with travelers.
Since its inception, Selina has steadily grown its footprint across North, Central and South America, Europe and Israel by delivering a community-based offering with flexible work, learn and stay solutions to an expanding class of digital nomads. It has accomplished this by leveraging proprietary technology to identify underperforming hotels and transforming them into cultural hubs through partnerships with local artists and food and beverage providers, as well as introducing programming that promotes social experiences. The company’s expansion to urban markets as an add-on to its offering of remote, off-the-grid locations represents its desire to provide a diverse array of accommodations worldwide, as well as its recognition that millennials and Gen Z travelers are looking for authenticity in their travel experiences – no matter where they go.
As it continues to scale, Selina is seeking to define the future of accommodation and building a highly recognizable brand that resonates with its target customers. Selina expects to continue to benefit from the surge in remote working and the prioritization of health, wellness and experiences among millennial and Gen Z travelers, which are anticipated to become even more pronounced post-COVID-19.
Selina is one of the world's fastest-growing hospitality brands, blending beautifully designed accommodations with coworking, recreation, wellness, and local experiences. Custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Founded in Latin America in 2015, each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations worldwide--from urban cities to remote beaches and jungles. Selina currently operates 80 locations in 19 countries throughout Latin America, the USA, and Europe. For further information on Selina, visit www.selina.com or check out @selina on Instagram or Facebook.