Parminder’s passion for the hotel industry runs deep and this equates to a person who truly wants the best for hotel employees and their hotel guests. She also is deeply concerned regarding the proliferation of human trafficking and how it affects people’s lives and the lives of their loved ones. Please enjoy this intimate and personal discussion with Parminder Batra, CEO of TraknProtect.

About TraknProtect | TraknProtect is a real-time location technology provider enabling hotels to harness the power of location data and integrate it into their safety and operations systems. TraknProtect provides enhanced safety devices (ESDs) for hotel employees through activation of a safety button integrated solution alerting security personnel to the location of employees in need of assistance. The platform provides additional access to real-time locations and data about hotel inventory, room service trays, and vendor activity on the property. The TraknProtect software platform is also enabling hotels to enhance guest satisfaction, increase employee efficiency, and improve employee safety by using TraknProtect data analytics to save significant capital costs and make smarter inventory purchasing decisions and improved management of outside vendors. For more information, please visit and follow us on LinkedIn.

Parminder Batra