Source: UN Tourism
Source: UN Tourism
Source: UN Tourism
Source: UN Tourism
Source: UN Tourism

The UNWTO Regional Conference on the Empowerment of Women in Tourism in Asia and the Pacific – the first event on the topic organized by UNWTO jointly with Malaysia’s Ministry of Tourism, Arts and Culture – brought together more than 500 key virtual participants in addition to around 100 local in-person stakeholders. Alongside UNWTO experts, government policymakers, UN Women representatives, high-level representatives of women’s associations and NGOs, joined leading academics to address some of the key challenges and opportunities for women in tourism in the region.

In Asia and the Pacific, women make up 53% of the tourism workforce. However, they remain concentrated in lower paid-positions and tens to have poorer working conditions. As in other regions of the world, high-level and leadership positions seem to be the sole prerogative of men. The aim of this conference was to contribute to international efforts to achieve Sustainable Development Goal 5 (SDG5) on gender equality and the empowerment of women, particularly in light of how the pandemic has worsened the socio-economic situation of the female tourism workforce in the region.

In her welcome and opening remarks, H.E. Dato’ Sri Nancy Shukri, Minister of Tourism, Arts and Culture of Malaysia reinforced this main objective of the conference and said “As part of efforts to advance a more inclusive recovery for the tourism sector which is in line with the Sustainable Development Goals and particularly SDG 5 on gender equality, I believe this conference will provide us with deep insights on strategies and the future prospects for women in tourism in the Asia-Pacific region.”

The discussions of the conference focused on the six thematic pillars of UNWTO’s Action Plan on Women in Tourism. These include women’s employment and leadership; entrepreneurship; education and training for the realities of post-COVID19 tourism; and data and statistics for an inclusive recovery. Based on these thematic areas, the conference explored how tourism’s immense potential for advancing women’s economic empowerment can be further enhanced through the implementation of the right recovery policies and strategies.

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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