Automated offer emails reduce time spent on manual upsell programs and provide a seamless guest booking experience that drives revenue and guest loyalty

HOUSTON - SHR, which offers a suite of solutions to help hoteliers improve the guest experience and drive revenue at each touchpoint along the guest journey, has launched automated upsell functionality that accelerates hoteliers’ ability to drive additional revenue.

The functionality allows hoteliers to automatically send upsell offers to guests based on real-time availability and rates – with or without discounting – saving time traditionally spent on manual upsell programs. Processes are fully automated – emails are triggered with offers and reservations are seamlessly updated once a guest accepts. The front desk team is now freed up to perform other tasks that provide additional value to the guest.

The automated upsell functionality enables hotel teams to:

  • Promote and sell higher room categories or services to existing confirmed reservations via email
  • Reduce the number of complimentary upgrades required to balance inventory
  • Tier offer rates specifically to reward guests (with SHR’s Maverick CRM loyalty functionality in place)

“This automated upsell functionality is a powerful tool to help hoteliers increase incremental revenue and conversions while showcasing their property’s value,” says Allegra Medina, Director of Product. “Hoteliers can design and automate the upsell strategy for each property’s unique needs and patterns. Additionally, it allows hoteliers to enhance the guest experience by adding value during the pre-stay part of the guest journey. That helps to build trust, promote engagement and encourage repeat business.”

To learn more about how SHR’s new upsell functionality can help your business, request a demohere.

About SHR

Founded in 2004, and headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR Group is a leading global specialist technology and service provider to the hotel sector. Helping hoteliers to maximize revenue by optimizing all aspects of the booking and retention eco-system through a full suite of tools, including the groundbreaking allora.ai platform, over 2,000 hotels globally use SHR Group's product suite to optimize their channel mix and personalize guest experiences. To learn more, visit https://shrgroup.com/.

SHR supports 1500+ independent, group, casino and long-stay hotels, manage 6.6M reservations, sell 19m room nights and drive £2 billion revenue per year through its Windsurfer CRS, CRM and RMS.

Sarah Hernandez
VP of Marketing

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