Authenticity and Culture with Brian
Season 1, Episode 2 of “The Unfamiliar Shift with Ariela”
Overview
Ariela sits down with Brian Cooke to talk about the importance of authenticity and the influence of culture in boutique hotels.
What You Will Hear:
- How Brian entered the hospitality industry
- Ethos and mission of both Generator Hotels and Freehand Hotels
- Hostel revolution
- The authenticity of New York culture
- The Django at the Roxy. Entertainment centered.
- Sales strategies for boutique hotels. Rights and wrongs.
- Investing in boutique hotels and cross-marketing and business alignment
- What boutique means to Brian
BLLA (Boutique & Luxury Lodging Association)
Established in 2009, the Boutique Lifestyle Lodging Association (BLLA) is the world's most innovative and influential association for independent boutique hotels, brands, and suppliers. Dedicated to championing the unique essence of boutique hospitality, BLLA offers unparalleled networking opportunities, industry insights, and advocacy initiatives to its global membership base. With a mission to elevate and empower independent hotel owners and operators, BLLA continues to shape the future of hospitality through innovation, collaboration, and excellence. The organization is a pioneer in forecasting the boutique movement. The corporate manifesto showcases BLLA as a catalyst for trends and the future of the boutique lifestyle, focusing mainly on hospitality. BLLA.org
Experience the intention behind BLLA Events.
