Uber expands travel-related offerings
Uber is making big moves to expand its travel-related offerings, including a partnership with Viator that will enable users to book its experiences and activities through the Uber app and the expansion of its "Uber Travel" service globally to more than 10,000 cities.
The Viator integration is part of Uber Explore, launched in March to give users the ability to book activities – in categories such as art and culture, nightlife and music and shows – and book a ride to the location at the same time. At launch the content came from Yelp but now it includes Viator and OpenTable.
"We are thrilled to be teaming up with Uber to give its users access to the world's largest experiences marketplace," said Sarah Dines, chief commercial officer at Viator. "This partnership is an opportunity to expand the ways in which Viator serves both travelers and locals by offering them memorable experiences wherever they are."
Uber users will see a curated collection of Viator experiences in the app, which Dines said are "the most memorable, unique and high-quality experiences" for each destination. The bookings are fully managed by Viator
